Job Title: FIERCE Senior Social Media Manager
Employer: NGLmitu (nglmitu.com)
Classification: Full-Time, Exempt
Reports to: Director of Brands
Location: Hybrid in Los Angeles, CA
Salary Range: 75K – 90K
About the Company:
NGLmitú is the leading media and entertainment company for reaching US Latinos. Our ComScore top-rated digital network reaches over 30 million viewers, ranking in the top 20 of all media companies delivering US Hispanics in digital. Our consumer-facing brands wearemitu, Somos mitú, FIERCE, crema, and Hispanic Kitchen reach 35 million consumers across social and owned and operated channels. We are experts in delivering an audience of Latinos 18-49 across social, mobile and video, including our FAST channel mituTV. We serve the majority segment of Latinos who are English-first and digital-first with culturally relevant content that appeals to the largest cultural audience of today and tomorrow.
About the Role:
We’re looking for a FIERCE Social Media Manager who embodies the FIERCE brand to join our team. This person will lead the charge on further developing the FIERCE brand. They will be looked to as a tastemaker; someone who identifies who to feature, how to incorporate topics across podcasts, video, articles and social posts, and they will be responsible for maintaining a cohesive aesthetic on FIERCE’s social feeds and beyond.
The person in this role will develop a robust social media content strategy. This will include the planning of content calendars to ensure the FIERCE content pillars and key dates are covered across all social media platforms and formats. Data and analytics will play a large part in this role and the social media manager must have a good understanding of how to leverage social insights for content.
The ideal candidate isn’t afraid to use their voice. This person is well-connected with the Latinx community, is hyper-aware of social issues affecting Latinas and women of color and has the creativity and drive to translate these topics into social media formats that will spark open dialogue.
On a day-to-day level, the social media manager will curate social content to feature on FIERCE’s feeds, create thoughtful copy and schedule posts across all social media platforms while maintaining a strong brand voice. The person in this role will also oversee the execution of branded and partnership posts in collaboration with our Branded team.
Primary Responsibilities:
- Responsible for all content that falls under the FIERCE brand
- Strategize social media content calendar ~8 months in advance
- Develop and evolve the FIERCE brand to reflect its growth
- Create and execute highly engaging social posts on FIERCE’s various social platforms that will spark engaging conversations and drive awareness
- Ideate for branded social media campaigns and events
- Have a pulse on social media, pop culture and social trends and execute into creative assets that fit the FIERCE voice and brand
- Lead on-camera conversations
- Community manage social channels, respond to mentions on social feeds
- Maintain relationships with talent, partners and community influencers
- Measure the performance of FIERCE content to track against KPIs
- Provide weekly analytics reports based on results
Experience and Qualifications:
- 5+ years of work experience as a social media manager
- Experience creating content visually appealing and highly engaging content from inception to publishing for Facebook, Instagram, TikTok, Pinterest and Twitter
- Basic video editing skills to create highly engaging videos on but not limited to TikTok and Instagram Reel
- Proficiency using Photoshop
- Proven track record of driving growth on social media platforms
- Strong understanding of analytics and data
- Ability to efficiently multitask in a fast-paced environment and execute flawlessly
- Commands grammar and spelling and has strong organizational skills
- Experience managing direct reports
- Has the sensitivity to create content on different social issues, backgrounds and cultures without being tone deaf
- Has thought-leadership skills and is confident in making decisions
NGLmitú is a GoDigital Media Group company and we operate with the following core values:
- Personal Improvement & Wellbeing
- Empowered Thinking
- Integrity & Fairness
- Service
Company Benefits:
At NGLmitú, we offer an industry leading benefits package that includes a variety of benefits including unlimited paid time off, ability to work 100% remotely, health insurance, dental insurance, tax deferred retirement plans, and access to experts in preventative care. We also offer fun items such as access to GDMG University which is our internal training program that is hosted by entertainment, music, and other industry leaders and company events/excursions.
Additional Information:
NGLmitú is a GoDigital Media Group company that is committed to creating an inclusive work environment that reflects the diversity of our community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race (or traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religious creed (including religious dress and grooming practices), color, national origin, ancestry, physical disability, mental disability, reproductive health decision-making, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age (40 and over), sexual orientation, veteran or military status.
mitú
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