Director, Member Marketing

Join one of our portfolio companies – Wellinks!! https://www.wellinks.com

About Wellinks

Wellinks is the cardiopulmonary disease management company committed to empowering people to live fully and breathe freely by improving outcomes for those we serve. We are creating a future where care is designed and delivered around the individual and supported by a team striving to help them live a healthier, more fulfilling life. Our partners choose Wellinks to deliver a tailored and personalized health care experience for their members, resulting in improved outcomes at lower costs.

Wellinks is a high-growth company that is rich with mission-driven talent, guided by passionate healthcare leaders, and backed by world class investors. We are headquartered in New Haven Connecticut, conveniently between Boston and New York, and have team members across the US.

Wellinks Values

• Principled: We say what we do and do what we say.
• Collaborative: We work together, empower people, and celebrate relationships.
• Innovative: We are resilient and learn from all experiences and challenges.
• Effective: We measure what matters and are outcomes driven.
• Authentic: We celebrate diversity, inclusion, and the perspective of others

Director, Member Marketing

Wellinks is looking for an experienced performance marketer to lead our efforts to connect more members with our services to help them live healthier and more fulfilling lives. They will build upon a strong foundation, growing our member marketing capabilities and performance to the next level.

The ideal candidate for this role has deep healthcare consumer marketing experience, obsesses over understanding their audience, relentlessly pursues impact through execution, and is comfortable taking a hands-on approach in a fast-paced startup environment. The role will lean heavily towards individual contribution early on, though ability to scale and lead high performing teams is essential for long-term success.

Expect to have significant exposure to our external partners, and internally across the team including high visibility with the Wellinks executive leadership team.

Responsibilities:

• Drive Wellinks member acquisition and retention through the planning, development, delivery, refinement, and scaling of effective healthcare consumer marketing campaigns
• Work closely with internal and external partners and their teams to create member enrollment and engagement plans across a variety of Wellinks and partner-owned channels including direct response mail, phone, SMS, email, in-office collateral, and more (CPC, SEO, social, etc)
• Research and deeply understand our users and their journeys with and beyond Wellinks, incorporating these insights to build and evolve deeply personalized and effective marketing
• Shape our branding, style, and language to create compelling and authentic connections with customers, members, and stakeholders across the business
• Partner with Clinical and Product teammates on the member journey including enrollment process, in-program communications, and optimizing for an engaging and high value member experience
• Partner with Operations and Engineering teammates to ensure our systems and processes running across the business are in harmony with patient engagement objectives
• Manage, operate, and evolve a marketing tech-stack to support efficient and highly visible measurements and insights into the member journey
• Set strategic and tactical goals and plans for the member marketing function; including developing and ensuring performance to a set of key performance indicators (KPIs) related to consistently growing Wellinks membership and achieving high retention
• Over time grow the marketing capabilities of Wellinks, including building and leading a world class team and developing scalable marketing operations
• Minimal/as needed travel, <10%

Required Qualifications:

• +10 years of professional experience and 5 or more years of hands-on experience in performance marketing disciplines including consumer acquisition, lifecycle/retention, performance measurement
• Experience growing a patient-facing healthcare business in the zero-to-one stages and beyond
• Exceptional creative and analytic skills, demonstrated through prior results building and growing marketing campaigns performing beyond targets over evolving stages of businesses
• Comfort operating hands-on with marketing automation & CRM platforms
• Prior management of internal teams, agency partners, and vendors

Preferred Qualifications:

• Healthcare experience
• Prior success marketing to audiences primarily consisting of senior and older adults
• Salesforce experience. CRM, Pardot & Marketing Cloud
• Agency-side experience with a focus on healthcare B2C performance marketing
• Experience partnering with health plans, systems, and physician groups

Benefits:

• A competitive compensation package
• Unlimited PTO
• Flexible work policy
• Paid Parental leave
• Health, dental, vision & life coverage
• 401k retirement savings plan with company match

Equal Employment Opportunity

Wellinks embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better and more impactful our work will be! Wellinks is an equal opportunity employer and prohibits discrimination based on race, color, religious creed, age, sex, gender identity or expression, marital status, national origin, ancestry, past or present history of mental disability, intellectual disability, learning disability, physical disability, genetic information, pregnancy, veteran status, or status as a victim of domestic violence or any other characteristic protected by law.

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