Synergy Pet Group is a fast-growing company (on the Inc. 5000 list every year since 2018) that owns several brands and products in the animal health and voluntary benefits industries. Thousands of veterinarians nationwide accept our pet plans and use our practice management software to grow their practice.
We are seeking a Marketing Manager to join our growing team!
As the Marketing Manager, you will support our Pet Benefit Solutions and Pet Assure brands. Your contributions will directly impact the company’s brand visibility, customer engagement, and overall marketing success.
Pet Benefit Solutions
· Plan and execute B2B and B2C Marketing initiatives
o Leveraging the creative team, support the employee and member experiences
§ Employee education materials that increase pet benefit enrollment
§ Member communications that support members post-enrollment
o Seek out new opportunities within the benefits industry (e.g., publications and newsletters)
o Support lead generation and sales growth
· Develop a deep understanding of the Voluntary Benefits industry, including:
o Enrollment platforms, brokers, and Human Resource departments
o The B2B sales, account onboarding, and employee enrollment processes
· Be the go-to resource for our Sales team and collaborate on new ideas
o Develop content to support our sales objectives
o Stay up-to-date on product information, competitor data, and industry insights
· Work with our partners to ensure consistent branding and messaging
o Provide assets based on partner specifications
o Create materials for platform or broker-specific events
Pet Assure
· Plan and execute B2B and D2C Marketing initiatives
o Support D2C advertising channels, including email, PPC, and social media
o Oversee affiliate marketing program
o Work with the creative team to create engaging direct mail and email marketing campaigns to attract Veterinarians to our network
- o Identify additional areas of opportunity within the veterinary and pet industries
Pet Benefit Solutions
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