THIS IS NOT A ROLE WITH FORCEBRANDS
Position Summary
The Social Media & Influencer Manager will report into the Marketing Manager and oversee all existing and new organic social media channels for the Brand while managing agency partnerships and contractors to increase social presence for the brand. Additionally, this person will lead the strategy and execution of influencer programs that drive retail velocities and .com sales. They will lead planning and execution of content creation that is consistent with the brand’s mission and vision. Furthermore, this person will use data-backed insights and industry knowledge to shape plans and continually evolve them. This role is a core part of the Marketing team and is responsible for connecting with consumers on a relatable level, helping to create community & brand awareness that drives engagement and business results.
This role is a great opportunity to flex in many directions, from strategy and planning to creative development and community management to data and analytics
Primary Responsibilities
- Develop social and influencer strategy in partnership with Marketing Manager that complements broader marketing plan to engage consumers, and drive brand awareness and consideration
- Work with social media agency to generate monthly content calendar across all the Brand owned social platforms and create post content including images and copy; candidate should be conversant in basic graphic design principles and comfortable with copywriting
- Act as community manager across all owned channels
- Develop influencer strategy for the Brand that align with brand and business goals, communicate clear execution plan, and deliver on said plan
- Work closely with influencer agency to identify influencers and UGC creators that represent and align with the brand: handling all contracts, approving deliverables & budgets, and setting a timeline for execution
- Closely monitor competitive social media channels, research industry trends, and provide intel on ways to improve/optimize the Brand’s channels to remain competitive in the beauty & personal care space
- Monitor performance of social and influencer content utilizing measurable KPIs and optimizing plans on an ongoing basis to generate further improvement and efficiency
- Guide social agency on additional performance tracking, social listening, trend tracking, and crisis management workstreams
Primary Requirements
- Bachelor’s degree, Marketing focus a plus
- 4-5 years in social media marketing, preferably including some CPG experience
- Proven track record leading social media as demonstrated by content, engagement, and sales performance
- Experience working with social media / marketing agencies
- Experience working with creatives, briefing graphic designers and content creators
- Comfort level with basic graphic design tasks (e.g., modifying images for different social platforms, etc.) and working closely with freelance designer
- Experience with copywriting on social
- Ability to think strategically and creatively, with strong attention to detail
- Ability to plan for and meet deadlines that align with the business plan
- Candidate should be someone who enjoys collaborating with marketing team members but is also comfortable working independently and taking ownership of specific workstreams
ForceBrands
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