SUMMARY
The position is responsible for partnering on the input and development of brand messages, campaign, market planning, KOL development, sales planning and analytics, sales force training and launch preparedness, strategy, and launch meeting preparation. Ensures appropriate support in the pull through of launch initiatives and solutions by pro-actively and cooperatively working to coordinate input from key stakeholders within and outside of the department. Completes analysis and develops recommendations in support of launch initiatives and tactical plan execution.
RESPONIBILITIES
- New Product planning and launches.
- Development and rollout of key marketing programs
- Development of Promotional and Non-promotional Materials
- Agency point person
- Congress Management
- KOL Management and Development
- Speaker programs
- Sales force training
- Work with business partners in sales, managed market, medical affairs, regulatory
- Customer insight and competitive intelligence
QUALIFICATIONS
- BA or BS required. MBA or advanced degree preferred.
- At least 3 -5 years of progressive marketing experience wound care/healing/management products, medical device, surgical or pharmaceutical industry.
- Strong understanding of pharma/medical device market dynamics required.
- Thorough knowledge and understanding of regulation of FDA and PhRMA guidelines.
- Launch experience, a plus
- Advanced acumen in product marketing
- Proven success with strategic and operational achievements
- Strong project management experience within a team environment
- Experience developing and creating formal presentations; advanced presentation skills, intermediate computer skills.
- Advanced influencing and negotiation skills
- Advanced excel functionalities and high PowerPoint proficiency preferred.
- Required to travel by plane and automobile for business purposes (25%) to key customers, conventions/conferences.
Spectrum Staffing Services/HRStaffers Inc.
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