Summary
The Marketing Director will be developing and executing strategic and tactical marketing plans and implements campaigns, social media, public relations, and advertising that drive district traffic, commercial leasing occupancy, and corporate partnerships to achieve optimum leasing and financial performance.
Essential Duties & Responsibilities
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
• Oversee all local marketing, communications, public relations, and promotion activities for the Power & Light District, including development of branding and collateral, leasing-related marketing, communications, social and digital advertising, and media relations. Work closely with KC and Baltimore executive teams to implement corporate and local visions for brand representation and marketing goals.
• Build data strategy and communicate business intelligence insights to the local business unit managers, tenants, corporate partners, and prospects.
• Develop and implement strategic marketing plans for each property to obtain market share
• Manage agencies to oversee development and production of advertising, signage, collateral, press materials and media events to support sales, marketing programs and brand awareness.
• Maintain research database by identifying and assembling marketing information; Develop new uses for existing products by analyzing statistics regarding market development.
• Achieve financial objectives by preparing an annual budget; schedule expenditures; analyze variances;
• Maintain and develop marketing staff by recruiting, selecting, orienting, and training employees
• Manage corporate relationships and leasing strategy with local companies in Kansas City.
• Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
• Work with event team to oversee promotional activities.
• Serve as primary media contact for the Power & Light District
• Manage media inquiries and requests
• Other duties assigned.
Skills
• At least 10 years of marketing experience preferred.
• Possess a broad understanding of marketing projects ranging from branding work, campaign development, production projects and digital initiatives to reporting and strategy
• Possess ability to multi-task, act under pressure, and work with multiple internal and external team members across several disciplines and locations
• Strong understanding of marketing industry trends, issues and emerging technology.
• Experience in the development and management of marketing, advertising, public relations, lead generation, and lead nurturing initiatives.
• Specialized knowledge of digital strategies for optimum property and portfolio performance, including best practices for websites, ILS’, Craigslist, SEO, SEM and digital data aggregates.
• Outstanding presentation skills to deliver to clients, on-site teams and other audiences.
• Strong organization, detail orientation, initiative, decision making, sense of urgency, collaboration and communication skills.
• Strong customer service orientation.
• Strong attention to detail, follow-up and excellent organizational skills.
• Ability to treat sensitive/confidential information with appropriate discretion.
• Strong sense of urgency, adaptability, flexibility and resourcefulness.
• The ability to function professionally under pressure, while managing multiple concurrent projects and deadlines.
• Proven competencies in software applications and programs, particularly Microsoft Office, including Excel, Word, Power Point, and Outlook. Excellent word processing and file management skills.
• Good working knowledge of office equipment and procedures including computers, photocopiers, printers, fax machines, mailing equipment, telephone systems, filing systems, etc.
• Must possess personal tact, discretion and good judgment. Excellent interpersonal, written and verbal communication skills.
Supervisory Responsibility
This position involves supervisory responsibilities as to 3rd party marketing consultants and in-house marketing personnel as such positions are created.
Education
College degree or equivalent management experience
Working Conditions
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands
The Office Support Worker will have to spend long hours sitting and using office equipment and computers which can cause muscle strain. The Office Support Worker may also have to do some light lifting of supplies and materials from time to time.
Environmental Conditions
The Office Support Worker may have to manage a number of projects at one time, and may be interrupted frequently to meet the needs and requests of residents, clients and contractors. The Office Support Worker may find the environment to be busy, noisy and will need excellent organizational and time and stress management skills to complete the required tasks.
Sensory Demands
Sensory demands include use of the computer, which may cause eyestrain and occasional headaches. The office may be noisy and busy making it difficult for the Office Support Worker to concentrate.
Mental Demands
The Office Support Worker will have to manage a number of requests and situations at one time. Stress may be caused by the need to complete tasks within tight deadlines.
Kansas City Power & Light District
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