The Paid Social Media Manager role supports the Company’s overall marketing strategy via paid social activities. This position is primarily responsible for strategizing, executing and continually optimizing our Paid Social Media Strategies, their daily activity, lead generation, and continuous testing primarily via Facebook.
Duties/Responsibilities:
- Strategize and execute paid lead generation campaigns on Facebook and Instagram.
- Campaign planning and execution, testing
- Performance optimization, analyze data and identify areas for improvement, implement
optimization techniques
- Analytics and reporting duties, such as prepare weekly and monthly reports on traffic and ROI
- Design & implementation of ad-hoc requests for campaign builds, creative rollouts,
reporting requests and other needs
- Manage social media budgets
- Coordinate with writers and designers to ensure content is informative and appealing
- Collaborate with Marketing and Product Development teams
- Stay up-to-date with new digital technologies and social media best practices
- Develop and leverage a close relationship with Facebook team or agency
- Perform other related duties as assigned
Required Skills/Abilities:
- Bachelor’s degree in marketing, communication, or a related field
- 3-4 years of experience in a professional hands-on Paid Social Media setting
- Meta certification
- Hands on experience using social media for brand awareness and lead generation
- Strong understanding of Paid Media and main KPI’s
- Familiarity with digital design a +
- Google Tag Manager & Google Analytics experience
- Proficient in MS Excel, PowerPoint, and Word; knowledge of Canva a +
Preferred Skills/Abilities:
- Excellent multitasking skills
- Strong written and verbal communication skills
- Deadline and detail oriented
- Critical thinking and quantitative analytical skills
- Team-first mentality
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer, typically in a cubicle environment (constant noise, fluorescent overhead lighting)
Equal Employment Opportunity (EEO) is a fundamental principle at HPOne, where employment is based upon personal capabilities and qualifications. HPOne does not discriminate because of actual or perceived sex, sexual orientation or preference, gender identity, gender, transgender, race, color, religion, national origin, creed, citizenship status, ancestry, age, marital status, pregnancy, childbirth or related medical conditions, medical conditions including genetic characteristics, mental or physical disability, military and veteran status, or any other protected characteristic as established by law. HPOne requires the necessary drug testing and background checks as part of our pre-employment practices. If assistance or accommodation due to a disability is needed, requests should be sent to: accommodations@hpone.com.
HealthPlanOne
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