Associate Brand Manager

Find Your Marketing Sweet Spot

Chocolate, cookies, snacks, crackers and more! Find your sweet spot with pladis – the company where sweet and savory treats are part of your marketing life! pladis is a global organization which is home to the iconic brands of Godiva, Flipz, Turtles, McVities, and Carr’s. We are looking for marketing stars who want to be an integral part of a dynamic team that will bring these brands to more people around the world. Consumers are at the heart of our business. We build brands that consumers love and are part of their everyday lives with our focus on marketing prowess and doing things differently.

Join us in our promise to deliver happiness to the world with every bite!

Our ABM will be responsible for supporting the development and execution of marketing strategy and tactics. In this role, you will focus on increasing sales, market share, and profit by prioritizing activities relevant to the success of our brands – including enhancing brand positioning and equity, managing the budget, and working cross functionally with Sales, Supply Chain, R&D, and Finance, as well as our agency partners to ensure annual business objectives are achieved or exceeded.

Responsibilities

• Lead business analytics (share, volume, competition) to drive business objectives. Analyze consumption & consumer data. Translate learnings and insights into actionable recommendations.
• Manage and track overall marketing budget
• Support development of strategy and execution of annual marketing plans
• Contribute to the development of the long-term strategy for the brand, including brand objectives, integrated marketing plans, and budgets
• Lead cross functional team in the development and execution of new product launches and seasonal executions
• Partner with agencies and cross-functional teams on creative development and execution of brand activations / 360 marketing plans
• Collaborate with key cross-functional partners including Packaging team, Shopper, Supply Chain, Finance, and Sales
• Manage agency and partnership relationships

Skills & Experience

• 2-3 years of marketing experience or a combination of sales and marketing experience is required
• Solid understanding of P&L and budget management experience
• Solid project management experience
• Ability to develop and create new initiatives for the brand and assigned businesses
• Ability to work within and lead a cross functional team required
• Strong business analytics, consumer insights development, understanding of core marketing levers and advertising experience are required
• Understanding of marketing strategies, IRI/Nielsen syndicated data and research methodologies
• Fundamental understanding of other functional areas that impact the business P&L
• Ability to prioritize, multi-task and maintain attention to detail
• Strong ability to work in teams and build good working relationships
• Proficient in Microsoft Office (Word, Excel, PowerPoint)

Qualifications

• BA/BS in Marketing or a related business field is required, MBA preferred

pladis Global