B2B Marketing Director [72356]

Onward Search needs a full-time, direct hire B2B Marketing Director for a recruitment marketing organization, working with some of the largest brands in the world.

This role is Hybrid Onsite 1-2 days / week in Norwalk, CT.

You’ll join the Marketing team and lead B2B marketing strategy for outbound & inbound, be hands-on in executing marketing campaigns, and grow & manage a team. This is a great opportunity to be creative with a high probability of growth for the right entrepreneurial candidate who wants to build out a team and create culture.

As a B2B Marketing Director you’ll:

• Develop and execute B2B marketing strategy for both outbound and inbound
• Be hands-on in executing email marketing, SEO, paid search, paid social, organic growth, and social media campaigns, while also arming sales team with sales materials, writing email messaging, templates, one sheets, value prop, and product messaging
• Own partnerships, live, virtual events, and tradeshow activations including the event calendar and networking with trade organizations
• Develop creative briefs ensuring target audiences are engaged, write marketing messaging, and develop communications plans that drive engagement & increase brand awareness
• Conduct user testing, A/B testing, and customer surveys, analyzing results for optimization and improvement
• Create & maintain analytical reports on performance data providing strategy for growth, and track audience data to create customer profiles

Skills & Experience Needed:

• 5-10 years experience in marketing with a mix of B2B and B2C
• Strong, proven track record of building revenue from zero to profitability through B2B sales
• Audience growth experience, knowing all the tricks of the trade with hands-on marketing campaign management across SEO, paid search, partnerships, and organic growth
• Proficiency in Hubspot, setting up & managing email marketing campaigns
• Content writing, copywriting and messaging experience with impeccable skills in grammar and spelling
• Experience marketing content & networking event opportunities to CMOs or Vendor/Service Providers; or background in publishing content, media company, or subscription / membership business
• Entrepreneurial with experience in startup environments
• Team Management experience

B2B Marketing Director Benefits package:

• Medical, Dental, and Vision Insurance
• Life Insurance
• EAP
• 401k Program + Match
• Flexible Spending
• Commuter Benefits
• Generous PTO

At Onward Search, our job is to find your dream job.

We are creatives, marketers and digital wizards who use our talents to connect talented people with the nation’s leading brands.

More than recruiters, we are true partners who continue to check in, talent advocates who make sure your needs are met, and trusted advisors who measure our success by yours.

Uncover more career-changing creative, marketing and tech opportunities at Onwardsearch.com.

DE&I is not just our promise, it’s our passion.

Onward Search is an equal opportunity employer dedicated to a policy of non-discrimination in employment regarding race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other classification protected by federal, state and local laws and ordinances.

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