Creative Director, LALO Tequila
At LALO, we are passionate about bringing Modern Mexico to consumers in the United States through a laser sharp focus on tequila blanco. What begin as a small, private batch for friends and family in Guadalajara has turned into a tequila high in demand for it’s clean taste and purity. We are one of the cleanest tequilas on the market with only 3 ingredients and certified additive free.
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Come join us as we scale one of the fastest growing tequila brands in the United States. This is an AMAZING opportunity to build and lead the creative team at LALO. We are headquartered in Austin, Texas and proudly manufactured in Jalisco, Mexico.
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What you’ll do:
- Collaborate closely with marketing leads and founders to translate marketing goals into creative execution
- Lead and review the work of the creative teams for all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
- Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
- Support relevant cross functional partners (Sales) to ensure best in class marketing execution
- Manage relevant annual budget build and deployment
- Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists
- Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences
- Oversee the presentation of final concepts to leadership team
Experience we’re looking for:
- 10+ years of experience in a creative leadership role, preferably some experience in an advertising agency environment
- A Bachelor’s degree, preferably in a related field
- Copywriting, design, and production experience
- Luxury CPG or Retail marketing experience
- Alc/Bev experience a plus
What you bring to the table:
- Â Excellent attention to detail, and proven project management skills
- A significant level of independent thought and an ability to embrace ambiguity and challenge existing norms
- Self starter and a desire to build process in an unstructured environment
Full-Time Benefits & Perks:
- Flexible PTO/WFH policy
- Full benefits package
- Competitive salary
- Free tequila!
LALO Tequila
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