BBDO is the world’s most awarded advertising agency. Today BBDO is 15,000 employees in 289 offices across 81 countries, all focused on:
The Work. The Work. The Work.
Simply put, our goal is to create and deliver the most compelling content for our clients. Consequently, we seek those who love ideas, get excited by creativity, and rise to the challenge of making “The Work” happen.
Brand Strategy Director
The Brand Strategy Director, leads and inspires our Brand Strategy. In this position, you must act as the voice of the consumer, ensuring our marketing efforts reach target consumers in the right way, with the right message. They will utilize business, consumer, and category data to help identify the most effective marketing strategy.
Responsibilities
- Responsible for client business strategy, senior client relationships, and identifying long-term client needs and growth opportunities outside of a brief.
- Guide clients with business vision, insight, understanding, and rock-solid presentation skills.
- Develop strategic narratives to encourage audience-led, idea-centric strategies and meet brand needs effectively.
- Partner closely with a variety of agency specialties(including creative, account, production) to bring to life impactful strategy.
- Inspire creative teams with consumer/cultural insight, articulate briefs and collaborative relationships.
- Motivate and develop teams of fiercely intelligent brand strategists of all backgrounds and levels.
- Ensure the work is achieving our clients broader business and marketing goals.
- Provide leadership and guidance on branding initiatives.
Requirements
- 10+ years supervisory and management experience
- Expertise in Brand Strategy, Digital Strategy, Experience Strategy, CRM Strategy, Content Strategy, Social Strategy
- Deep experience with consumer insights, personas, segmentation and journeys, understanding of how to grow relationships with people
- Experience building go-to-market plans across omnichannel ecosystem
- Ability to inspire Creative teams
- Strong collaboration skills and flexibility with different ways to work is required
- Exceptional communication skills — on the page and in presentation
- Curiosity, passion, collaborative spirit, optimism to find the answer, and work ethic to deliver
BBDO New York
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