Open Jobs:
BBDO is the world’s most awarded advertising agency. Today BBDO is 15,000 employees in 289 offices across 81 countries, all focused on:
The Work. The Work. The Work.
Simply put, our goal is to create and deliver the most compelling content for our clients. Consequently, we seek those who love ideas, get excited by creativity, and rise to the challenge of making “The Work” happen.
Brand Strategy Director
The Brand Strategy Director, leads and inspires our Brand Strategy. In this position, you must act as the voice of the consumer, ensuring our marketing efforts reach target consumers in the right way, with the right message. They will utilize business, consumer, and category data to help identify the most effective marketing strategy.
Responsibilities
- Responsible for client business strategy, senior client relationships, and identifying long-term client needs and growth opportunities outside of a brief.
- Guide clients with business vision, insight, understanding, and rock-solid presentation skills.
- Develop strategic narratives to encourage audience-led, idea-centric strategies and meet brand needs effectively.
- Partner closely with a variety of agency specialties(including creative, account, production) to bring to life impactful strategy.
- Inspire creative teams with consumer/cultural insight, articulate briefs and collaborative relationships.
- Motivate and develop teams of fiercely intelligent brand strategists of all backgrounds and levels.
- Ensure the work is achieving our clients broader business and marketing goals.
- Provide leadership and guidance on branding initiatives.
Requirements
- 10+ years supervisory and management experience
- Expertise in Brand Strategy, Digital Strategy, Experience Strategy, CRM Strategy, Content Strategy, Social Strategy
- Deep experience with consumer insights, personas, segmentation and journeys, understanding of how to grow relationships with people
- Experience building go-to-market plans across omnichannel ecosystem
- Ability to inspire Creative teams
- Strong collaboration skills and flexibility with different ways to work is required
- Exceptional communication skills — on the page and in presentation
- Curiosity, passion, collaborative spirit, optimism to find the answer, and work ethic to deliver
BBDO New York
About The Role:
Come join the award-winning team at BBDO New York. We’re looking for a Supervising Line Producer to join BBDO Studios, our in-house production company. In this role you will ensure each production is consistently successful, both creatively and financially. You represent a mastery of producing and have a thorough knowledge of the bidding process, budget projections, and production planning. You’re a leader that attracts talent – people love working with you – and you work well on small and large teams alike. You’re interested in joining the team as a freelancer with the goal of converting to full-time in the future. If you’re driven by the work but are happiest when you come in under budget, this could be the role for you.
What You’ll Do:
- Create the overall scope of work on motion and still projects done through in-house production team; help identify gaps in the creative process
- Serve as bidder for all productions and review proposals for costs, profitability, wrap books, and oversee budgets ranging from $15K to $2M
- Maintain a logistical yet creative point of view on projects, explaining ideas and workflows in a clear, friendly and convincing manner
- Partner with Post Production and Digital departments for accurate bidding and scheduling
- Work with and maintain relationships with agency producers and creatives, and communicate with clients as needed
- Identify early on any tactical offshoots (social, etc.) that may affect budget
- Source, lock and hire project-based employees and key talent for each production
- Advise and supervise third-party line producers to provide detailed actuals
- Oversight of legal agreements, Union/Guild contracts, Covid protocols and insurance
- Provide status updates, troubleshoot and review potential changes on regular basis with agency/account teams
- Develop and maintain partnerships with key production vendors to create cost and workflow efficiencies
- Travel for specific shoots may be required. To be discussed based on CDC guidance, project and company needs
What You Bring:
- A minimum of 7 years of experience in production
- Experience as a line producer or similar, a must
- Experience working within a production company, ideally with an emphasis on advertising/commercial
- Ability to effectively lead a team and implement workflows and processes
- Strong knowledge of production logistics, rights issues, and current industry-standard practices
- Skilled in contracting, negotiating, scheduling, and managing multiple vendors and crews
- A strong industry network of trusted individuals to tap into as needed
- Experienced with compliance on contractual obligations, permitting, labor laws, international visa or carnet requirements, safety, and insurance needs
- Effective time management and organizational skills
- Mastering of Microsoft and Google Platforms, especially Microsoft Excel
- Detailed, concise, and effective communication and record-keeping
- A sense of humor, self-motivated, energetic, authentic, and a love for the work
Who We Are:
BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO New Yorkers work job by job and client by client to create and deliver the most compelling commercial content.
For nine years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO has been ranked the most awarded agency network across all marketing communications in the Directory Big Won. In addition, BBDO is currently ranked the world’s most Effective Agency Network in the Global Effie Effectiveness Index for the second year in a row.
Quite simply, great work works great for our clients.
BBDO New York