The Director, Digital Investments (media buying) oversees the Digital Partnerships strategy, go-to-market approach and team for all channels including Digital Direct with visibility into Programmatic, Video, Social, and Search. The Director should be well-versed in all of the above digital channels and able to articulate the role of each channel and how they are able to bring a client’s strategy to life and meet client’s business objectives. By using their extensive digital landscape knowledge, performance of past campaigns, and research, the Director should have the ability to justify investment recommendations.
Company Perks:
- Discretionary Unlimited Vacation Time – Unlimited DTO / PTO
- Baby Bonding Leave (6-month parental leave + up to 10K in family planning reimbursement)
- 1K Cultureship – grant to support our employees’ passions and talents as we feel it will contribute to bringing their whole selves to work
- Employee Appreciation week (1 week off during August for us to relax and enjoy summer)
- We also offer various perks and discounts (ex. Gym discounts, ticket discounts, etc.)
- Winter Break – Closed off between Christmas and New Years
- 401K Match up to 6%
- Benefits (Medical, Dental, Vison, Life Insurance) – 1 month from date of hire
- # Paid Holidays / Bonus Holidays
- 1 Wellness Day per Month (any day off during the month of your choosing for you to enjoy and relax)
- Lucrative Referral Bonuses
Required / Desired Skills & Experience
- B2B / Content Syndication highly preferred
- 8+ years of experience related to digital (digital direct partnerships with some visibility into social & programmatic)
- 4+ years managing a staff of 4+
- Experience with multiple client and business categories
- Ability to interpret analyze data to inform go-to-market strategies
- Strong marketplace relationships with senior sales people at major media companies
- Creative approach to defining deal terms including pricing models and value based on client objectives
- High level of comfort presenting to clients and internal team members
- Proven track record with client relations and growing existing business
Client
- Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for team’s day-to-day responsibilities
- Maintain, develop and grow relationships with appropriate client level contacts
- Collaboration with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI’s
- Oversee investment plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
- Serve as Digital marketplace landscape experts internally and with clients
Internal
- Oversee the development of go to market strategy, recommendations and POVs
- Develop the staff through performance management and giving consistent feedback, while helping them work toward their professional goals
- Promote an open working environment where opinions, views and ideas can be shared
- Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
- Partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
- Oversee investment plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
- Responsible to ensure marketing direction and advertising strategy is provided, thorough and clearly understood by the entire team
- Identify and present new and emerging partners and opportunities in the marketplace
Commercial
- Support and facilitate all Initiative and IPG MB new business, revenue and industry initiatives
- Facilitate organic growth opportunities with current clients not only for Initiative, but across IPG MB
- Provide Partnerships support for various New Business pitches, from authoring RFP submissions to developing and presenting cross-channel solutions to prospective clients.
- Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business
- Support MAGNA aggregate negotiations across all Digital media channels
New Business
- Participate in new business development and presentations
- Prepare RFP responses
- Develop costs for pricing exercises
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected]
Mediabrands
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