Function (Scope and Main Purpose of Job)
The Director of Sales is responsible for soliciting and booking banquet and catering functions for Live! Casino, ensuring customer satisfaction while maximizing profitability. Plan and manage the overall sales and marketing to achieve optimal occupancy and use, maximizing revenue and meeting/exceeding profit objectives. Position is responsible for short and long-term planning and day-to-day operations of the sales department. Recommends the marketing, advertising and sales plans and programs and annual budget; manages within approved plans and budgets.
Core Service Standards
CLEAN: Must make the property shine and look impeccable while maintaining a neat CLEAN and crisp personal appearance
SAFE: Must make guests feel SAFE and comfortable through creating a worry free, carefree experience.
Fast: Provide FAST and efficient service with accuracy. Meet service time requirements and anticipate guest needs.
FRIENDLY: Greet each guest with FRIENDLY welcomes, making eye contact and smiling. Use H.E.A.R.T. steps to ease guest concerns. Say thank you to departing guests.
FUN: Work passionately as a team to create a FUN experience both for everyone who works and plays here.
Specific Responsibilities and Duties
- Train all members of the sales team on how to recognize and capitalize on all sales opportunities to increase revenue.
- Manage the department to attract, retain and motivate the employees; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication vehicles, discipline and terminate, as appropriate.
- Implement company programs and manage the operations of the department in a manner consistent with policies and procedures; prepare, analyze and review forecasts, statements and reports to determine if the plans and programs are producing the optimal amount of revenue.
- Meet specified monthly/annual booking goals as established during annual budgeting process by developing and continually enhancing relationships with corporate, business, travel industry, community organizations, professional associations, media, etc., current and potential clients to maintain and increase awareness of our market share.
- Survey, review and analyze competition, market trends, customer needs and comments in order to develop new plans and programs and determine the potency of current plans and programs.
- Develop recommend, implement and manage the department’s annual budget and the advertising, public relations marketing and sales plans and programs to maximize rate, occupancy and food & beverage opportunities thus ensuring the event center meets/exceeds management and owner revenue/profit goals and expectation.
- Develops working relationships with outside vendors and establishes prices and service agreements to enhance the event experience and to increase additional revenue opportunities for the property.
- Works directly with major groups when high profile and financial impact will be significant (limited instances).
- Perform special projects and other responsibilities as assigned.
- Participate in task force and committees as required.
- Conduct property tours.
- Inventory sales collateral.
ob Requirements (skills, knowledge, and abilities)
- Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession. This includes experiential knowledge required for management of people, complex problems and efficient sales activities.
- Working Delphi knowledge required.
- Make decisions within the standards of the position which can impact more than one department. Only general policies and procedures are available for guidance and superior is kept informed only of general direction of assignment.
- Requires studying, analyzing and interpreting complex activities or information in order to improve new practices or develop new approaches.
- Must possess highly developed communication skills to frequently negotiate, convince, sell and influence other managerial personnel, guest(s) and/or corporate clients.
- Experience: Experience with the development and implementation of a sales and marketing plan. Knowledge of profit generation and forecasting a plus. Experience with banquets and catering preferred.
- Gaming License: Must be able to obtain and maintain the appropriate gaming license as required by the State Gaming Agency.
Educational Requirements
- Education: Four-year college degree or equivalent education/experience. Three (3) years’ experience of progressive leadership experience as a Director of Sales.
Physical Requirements
- Must regularly lift and /or move up to 10 pounds, occasionally lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.
- Regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl.
Working Conditions
- 24/7 high energy casino with over 100,000 sq. ft of gaming and entertainment space and approximately 500+ employees.
- Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
- You will work in an environment where smoking is allowed.
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