Director of Digital

About Orlando City and Orlando Pride:

With two major professional teams, Orlando City and Orlando Pride, the Orlando City Soccer Club (OCSC) has established itself as one of the preeminent Clubs in professional soccer.

Orlando City joined Major League Soccer (MLS) as the league’s 21st franchise in November 2013, becoming the first MLS team in the Southeast. The Lions began league play in March 2015. In 2019, Orlando City re-launched Orlando City B (OCB) to bridge the gap between its successful youth development academy and the First Team.

The Orlando Pride, OCSC’s National Women’s Soccer League franchise, began play in 2016 – bringing professional women’s soccer to Orlando for the first time.

Orlando City and Orlando Pride play at Exploria Stadium, a 25,500-seat soccer-specific stadium built in 2017 and located in the heart of Downtown Orlando.

With a footprint across the central Florida region and a roster comprised of international and home-grown talent, Orlando City and Orlando Pride boasts global relevance through its assemblage of world-class athletes.

WHAT SETS YOU APART

You are a modern-day leader that values human interaction as well as data-driven decision-making. Your social media, web, and mobile app know-how paired with your passion for soccer and sports drive you to stay ahead of the trends and content that matter to our Club and fans. Your expertise and track record driving traffic and engagement sets you apart and you understand the importance of collaboration to reach your content marketing goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop overall content plan and strategy to drive traffic and engagement to OrlandoCitySC.com, Orlando-Pride.com, the LionNation App – the Club’s mobile app – as well as social media channels
• Develop strategy and oversee Club’s social media accounts, including Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, and others
• Oversee and manage three direct reports, responsible for operating the Club’s social media accounts, websites, and Club app on a daily basis
• Oversee Club’s e-sports efforts, manage Orlando City’s eMLS player
• Work with Strategy & Analytics team to track and optimize performance across digital channels
• Work with the Brand Alliances team to identify new revenue opportunities and maximize commercial value across our Club’s digital channels
• Maintain communication among cross-functional teams to ensure alignment of vision and implementation
• Collaborate directly with Major League Soccer and National Women’s League digital teams and agency partners to ensure marketing goals are met
• Execute digital marketing campaigns for team partners/sponsors.
• Work with internal departments (Marketing, Ticket Sales, Community Relations and Brad Alliances and others) in fulfilling digital media needs
• Other duties as assigned.

QUALIFICATIONS

It’s never just a job at Orlando City SC. It’s a way of life. We live and breathe soccer and entertainment. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications:

• Bachelor’s degree in marketing, digital media, or a related field preferred.
• Minimum 5-6 years of relevant experience managing websites, mobile apps, and social media channels
• Minimum of 5 years of experience with analytics tools and data-driven decision-making.
• Proven digital content strategy expertise.
• Sports editorial acumen is highly preferred.
• Exceptional writing skills.
• Experience working on various content management systems including FORGE by Deltatre, with intermediate experience in XHTML, HTML, PHP, XML, and CSS.
• Experience working with Adobe Creative Suite.
• Proven experience and understanding of popular social media platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.) and ability to stay ahead of social media trends.
• Project management skills for large-scale projects.
• Excellent attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to maintain strong working relationships at all levels of the organization.
• Knowledge of Major League Soccer (MLS) and National Women’s Soccer League (NWSL) a big plus
• Able to work non-traditional hours, in non-traditional settings, within a team atmosphere.

Orlando City SC