Praytell is a creative communications agency made by teams with strategic minds and spirited hearts. We create timely, integrated, headline-worthy campaigns across social, earned, digital, and more. After 10 years of cooking up award-winning work, we know one thing for sure – we’re just warming up.
If you’re looking for an opportunity to join an ambitious team that is singularly focused on doing great work with great people and making your mark in an industry long overdue for a shakeup, we’d love to hear from you!
As Director, Brand Strategy, you will be:
- Cultivating a deep understanding of the intersection of consumer motivations and client business needs, focusing on key accounts in the CPG industry, among others.
- Leading consumer research and insights for blue chip accounts across the Praytell portfolio, combining client-side inputs with Praytell’s research tools to identify growth opportunities, inform brand communications plans and channel strategies for advertising, PR and integrated campaigns.
- Digesting client briefs and lead development of sharp, focused creative briefs, with a focus on gaining clarity and understanding for creative platforms.
- Monitoring and interpreting cultural, social and media trends relevant to the client’s business, translating them into inspired creative briefs that spark big ideas and creative campaigns.
- Representing the voice of the consumer to the strategy and creative planning process, ensuring that insights and ideas are grounded in data and consumer insights.
- Partnering with Account and Creative teams to grow the business and shape breakthrough creative communications campaigns.
- Translating client marketing goals and objectives into simple communications goals with well-defined success metrics.
- Creating measurement frameworks that identify KPIs and diagnostic measures for social, digital, PR and integrated campaigns.
- Identify use cases to integrate AI / LLMs into workflows to develop best practices for cross-functional teams and clients.
- Leading the development of communications planning frameworks and/or roadmaps that distill complex brand messaging pillars to inform overarching content and media plans.
- Partnering with the brilliant Praytell strategy and analytics team on ad hoc and new business requests.
Requirements
Experience you have:
- You have 8-10 years of overall integrated marketing communications experience in an agency environment, with at least 4 of those years in consumer insights and analytics.
- You have a proven research background across many verticals on brands, industries, target audiences, trends and the competitive landscape.
- You have deep knowledge and experience using online analytics tools, ranging from Google Analytics to social media and earned media tools, to extract and analyze data and turn it into actionable insights for internal and external audiences.
- Exhibit a proficient comprehension and a keen interest in incorporating AI tools to facilitate the development of strategic initiatives.
- You’re able to craft briefs for our clients and our creative team with strong, concise strategic narratives + territories. You can distill goals, objectives, audiences, the competitive landscape and the problem to solve.
- You’ve led and collaborated across different disciplines, including social media, digital programs, advertising and public relations, to achieve desired outcomes.
- CPG experience and/or travel marketing experience is preferred but not required.
Equally as important, you are:
- Ambitious and entrepreneurial
- Flexible and adaptable
- Meticulous and well organized
- A creative thinker and problem solver
- Inquisitive and eager to learn
- Collaborative and a team player
- Honest and approach all work ethically
- Committed to advancing diversity, equity, inclusion and belonging in the workplace
Benefits
- Salary Range: $110,000 – $150,000 (Final compensation for this role will be determined by various factors such as candidate’s relevant work experience, skills and qualifications. Please note, we will not be able to go above the max salary listed.)
- Medical, Dental, Vision Insurance with a No Employee Contribution option which means nothing comes out of your pocket
- Employee Stock Ownership Plan where you receive company shares for every year you work here
- Traditional and Roth 401K with Employer Contribution
- Four Day Work Week
- Flexible Time Off (FTO), Company Paid Holidays and Mental Health Days
- Employee Assistance Program spanning Mental Health, Financial and Legal support for you and your family
- Parental Leave
- Fertility Support Programs
- And More!
Next Steps + What to Expect
- Submit Application
- Phone Screen (30 minutes)
- Team Interview (1 hour)
- Skills Test/Exercise (TBD)
- Offer
We are an equal opportunity employer. We welcome all people at our company and do not discriminate. Period. All qualified applicants will receive consideration in accordance with federal law requirements, and because it’s the right thing to do. We comply with the applicable state and local law governing non-discrimination in employment in every single one of our locations and we prohibit any form of workplace harassment based on any protected class.
Praytell
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