Position Overview:
The Public Relations Manager will be responsible for driving external awareness to establish the UNIQLO LifeWear brand in the U.S. through earned media efforts spanning traditional editorial channels and influencer relationships to generate high quality coverage. Our ideal candidate is a brand storyteller, excellent writer, and community builder. While the Public Relations Manager will be supported by an external agency, they should be extremely comfortable in a highly autonomous environment where they will be relied upon to execute their own ideas. They should be collaborative and have experience working cross-functionally with related marketing channels to ensure brand initiatives are leveraged with 360 communications strategies.
Job Description:
You will…
- Action innovative press and influencer strategies that leverage all seasonal collection launches, core product categories, and brand storytelling to promote brand awareness
- Maintain a keen understanding of relevant industry related news and trends to inform brand strategies
- Cultivate and maintain productive relationships with traditional media and influencer contacts to maximize brand exposure and build community around LifeWear brand
- Align on key seasonal messages and product categories in tight collaboration with the wider marketing team, specifically the digital and product marketing managers, as well as the merchandising, ecommerce, and store operations teams
- Manage PR calendar inclusive of press release news, product launches and pitching schedules aligned with key marketing priorities and partner closely with PR agency to achieve goals and deadlines.
- Assess, coordinate, and track all editorial samples loans and VIP dressing requests from initial outreach to final press coverage.
- Organize and maintain necessary assets, imagery, and other PR related materials
- Support in the execution of seasonal press events and activations including managing the production elements and attendance of key media and influencers as applicable
- Act as brand representative alongside the team at press and influencer related events and activations
- Manage all influencer campaigns including casting, contracting, creative briefing, product delivery, and approving all content both for internally led projects and campaigns executed with agency partners
- Create campaign analyses looking at correlations between KPIs and test variables
- Facilitate organic giftings to media and influencers monthly for key priorities to support relationship building and earned UGC
- Develop a robust and well-organized database of media and influencer contacts
- Compile and execute internal and external reports including weeklies, monthlies, seedings, special projects, and event recaps
- Manage budget, contracting logistics, and invoicing for all PR related activity
You are…
- Organized – organizational skills, project management skills and ability to multitask are the foundation of everything you do
- Creative— Challenge conventional methods and open to new ideas
- A critical thinker—Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
- Enterprising— Seek to take up and start new projects.
- Driven for Results— Push projects to completion with a sense of urgency to achieve key KPIs and business goals
- Personable – able to build and maintain significant relationships with internal and external stakeholders
Requirements:
- Bachelors Degree in Public Relations, Communications, Marketing, or related fields.
- 4+ years of public relations experience, preferably at an agency or in-house environment related to fashion and lifestyle brands
- An understanding of the global media landscape within the fashion/lifestyle arena
- Proven ability to build and maintain strong relationships with media, influencers, partners, and community members
- Demonstrated ability to work effectively both autonomously and collaboratively
- Exceptional verbal and written communication skills
- Creative storytelling abilities to pitch product and brand news
- Collaborative team player with a fantastic can-do attitude
- Excited to work in a fast-paced environment with constant change
- Sharp attention to detail and organization
- Strong computer skills: Microsoft Office (Outlook, Word, Excel, Powerpoint), Google (Drive, Docs, Sheets, Slides, Forms), Launchmetrics, MuckRack, DMR, Mavrck and other media/influencer monitoring platforms
- Experience and proficiency using social networking platforms (Meta, TikTok, Youtube, etc.)
Salary: $82,000 – $108,000 annually*
*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.
As an Equal Opportunity Employer, UNIQLO USA does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.
UNIQLO
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