*Candidates must be local to Chicago and willing to go onsite 2x per week!
Day-to-Day
This Marketing Manager will be working at a global bank that is going through a huge acquisition. At first, this is highly executional and focused on marketing project management. Helping them develop and launch a premier services product for their most affluent customers to potential customers from the new acquisition and developing marketing communication and collateral around it (posters, flyers, brochures, pitch books, etc., maybe some digital aspects as well). Creating these materials, leveraging existing materials but customizing to this particular new market. For the first 6-8 months, this will be 80% Marketing Project Management, 20% strategic, after that, this will shift to more strategic work.
After this project, they will dive into the segments business:
Segments Marketing Manager role is to lead 3 of our customer segments and help to develop the strategies against them that will help to accelerate acquisition growth. The three segments currently identified are: Bank at Work (where we sell to employers and then to all of their employees, providing unique services and offers based on scale), Best of BMO (where we aim to have more of our employees have more of their share of financial products with us) and Student Strategy (where we are looking to develop a plan to reach students who are early in their financial lifecycle and can grow with us). This role is mainly focused on working with the business partners to develop integrated marketing plans to support business priorities against these segments. It requires someone to be able to manage multiple and differentiated projects at one time, think holistically about how different channels can work together and be innovative/creative because these segments won’t always be easy to reach. This role will report to a Senior Marketing Manager and also support execution for additional Segments as required.
Insight Global
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