We are seeking a Senior Manager of Market Intelligence to supervise Marketing Analytics, Research and Customer Feedback efforts, which involves creating valuable insights and data-based recommendations for marketing expenditures by delivering advanced reports on consumer habits, brand recognition, and product mix.
This is a direct hire opportunity located on-site in Miami, Florida.
Non-local candidates are encouraged to apply. Relocation assistance may be available.
What you will be doing:
- Utilize data and analysis such as sales and traffic POS data, internal product variation data, guest engagement data, and market research to create useful insights and suggestions for all marketing functions.
- Perform thorough analyses to uncover new opportunities for marketing and operations.
- Improve and automate recurring reporting and market intelligence by designing strong reporting dashboards.
- Perform post-mortems to evaluate marketing promotions and initiatives to measure success and identify areas of improvement.
- Supervise primary research for brand and product research and identify consumer needs and behaviors for marketing strategies.
- Develop advanced marketing analytical capabilities and define analytics needs.
- Conduct market research to identify customer needs, preferences, and behaviors, and use the data to discern marketing campaigns.
- Analyze industry trends, user behaviors, and market opportunities to create data-driven arguments for product investment decisions.
- Present key insights and recommendations to executives and cross-functional partners to guide strategic marketing choices.
- Work with the Marketing team to collect and develop insights and recommendations.
- Keep senior management informed on the progress of marketing efforts and their results.
What you should bring to the table:
- Relevant experience while working in the retail or restaurant industries REQUIRED.
- 5+ years of category-related experience in marketing analytics
- Experience working with an advanced analytical platform within a large organization
- Experience integrating data from multiple sources, including internal system data as well as primary and secondary market research
- Proven ability to direct and lead cross-functional teams
- Proven ability to supervise and direct agency relationships.
- Experience creating and presenting high-level presentations
- Bilingual (English/Spanish) preferred
What are the cherries on top?
- Experience in a franchise business model preferred
Ledgent Technology
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