Sr. Brand Manager
Location: Hybrid, onsite 2 days per week
Pay: up to $66.66 per hour
Type: Contract
Job Overview:
Plant Technology is looking for a Sr. Brand Manager to join our well known financial services client. The newly formed brand team is on a mission to take the brand to the next level of growth. If you’re a strategic thinker and an active doer that can push programs to sprout and excel within change, then this might be your gig. We are seeking a Contractor to help the team expand its impact over the course of the next 6 months.
Some of the many things you will do in this role – naming and brand architecture, brand education, brand guidelines, driving consistency of application of our brand, etc. This is a new team and the opportunities to have impact are boundless. You will report to the Senior Director of Brand Marketing. If you have a passion for building iconic brands and are a strategic thinker and problem solver who is adept at working cross functionally to deliver strong team results, we’d love to hear from you!
- Job Responsibilities:
Brand Architecture and Naming
- Lead the development of product/feature/initiative names, working closely with product, engineering, marketing, customer experience and legal
- Work closely with the Sr. Director of Brand to facilitate the execution of brand sunsets and brand acquisitions across the organization
Brand Consistency
- Educate employees across the organization on our BILL brand by developing training materials for new and existing employees
- Work with teams across the organization to ensure our brand is being applied consistently across our owned and non-owned experiences; identify areas where we have gaps/inconsistencies and quickly drive to solutions to address those gaps
- Rewrite our brand guidelines in partnership with the creative team to help drive consistency of application and understanding of our brand
- Collaborate closely with partners throughout the organization on ad hoc initiatives that affect perceptions of our brand (including Product Marketing, Marketing Insights, Product Management, and Legal)
Minimum Requirements:
- 10+ years of experience in brand management and strategy
- Bachelor’s degree or equivalent professional experience
Preferred Qualifications:
- Experience leading naming initiatives either within an agency or in-house
- Experience working in-house on brand sunsets and brand acquisitions
- Experience working at an emerging brand that is expanding its product portfolio
- Experience working at a brand strategy agency and ideally in-house within a brand team
- Experience accurately prioritizing and ensuring key initiatives move forward, managing programs at the same time, and working with many different internal and external teams through execution
- Experience working in highly-cross functional organizations, collaborating with creative, research, measurement and marketing counterparts, where influence as well as direct responsibility matter in equal measure
- Skilled at taking charge of a problem/situation and creating order
- Can think strategically, but also handle details with accuracy
- Flexible, resourceful and adaptable to change
- Demonstrated ability to simultaneously manage multiple projects in parallel and manage a wide array of internal and external stakeholders
Planet Technology
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