Digital Marketing & Media Analytics Director

For nearly 85 years, Doner has worked at the Intersection of Modern & Main Street. It’s where we help Main Street brands compete in the modern marketplace – and Modern brands scale by connecting with everyday Americans. Our clients include Johnson & Johnson, Stellantis Automobiles (formerly Fiat Chrysler), McDonald’s, The UPS Store and many more of America’s favorite brands.

In 2019, Doner led the development of Doner Partner Network, a group of agencies that work together to scale up and down based on client needs. These agencies include, but aren’t limited to Yamamoto (B2B), HarrisX (Influencer) and KWT (PR). Now is an exciting time within the network as we launch a new full service media offering, Doner Media, which will provide best in class media and analytics services, fueled by data and made stronger with the collaboration with our DPN partner agencies.

As we look to build Doner Media, we are in search of leaders that will help build the vision, identify talent and be a driving force in a successful year one and beyond! Doner Media is seeking a highly motivated individual to join our team as the Head of Analytics, overseeing the data and reporting strategy and activation to fuel more valuable insights and drive results for our clients.

This leadership role will play a critical role in the development of processes and teams but also have a voice in the overall vision for Doner Media. At Doner, we don’t think of analytics as the last step of the process, but rather a valuable input into the strategy. Have you ever thought “I have a better way” or “If it were up to me, I’d do it differently?” Well then this role is for you! The Digital Marketing & Media Director role is perfect for a thought-leader that is ready to change the way we think about digital data analytics!

What You’ll Do:

• You will be a digital marketing analytics artist who uses digital media data to make a storyline shine with insightful and data-driven actionable insights and strategies for multiple clients and workstreams
• Own and lead client presentations for with multiple streams of work related to Strategic Analysis, Digital Program/Campaign Reporting, and Digital Strategy
• Lead efforts on monitoring, measuring, and evaluating program/campaign performance analytics and optimize/advise on optimization and strategies to drive performance
• Skilled at analyzing digital marketing data and campaigns, identifying measurable results, and presenting strategic recommendations and learnings to internal partners and clients
• Create frameworks and processes to track, measure, and report on campaigns, monitoring the effectiveness of optimizations along with sharing results, insights, and best practices
• Develop and maintain client-facing reporting dashboards via Looker, update reporting templates, and assist in creating storylines from the data
• Lead and collaborate cross functionally across the Doner Media Team and Doner Partner Network to distil raw digital media data into actionable insights for digital media strategy, identify key trends, and highlight opportunities via digital analytics and campaign analysis
• Will be the SME and thought leader in digital media analytics for internal and external stakeholders, by staying up to date on the latest trends, innovations, and digital best practices

Hard Skills You’ll Need To Succeed:

• 7 to 10 years of experience in digital marketing analytics or digital media strategy roles
• Bachelor’s degree required in Marketing, Statistics, or a related field
• Knowledge of Ad Platforms (including but not limited to): Google Ads (Search, Display, Video, Re-targeting), Facebook/Instagram, LinkedIn, Twitter, Pinterest
• Proficiency with Google digital marketing suite tools (including but not limited to: Google Ads, Google Analytics, Google Tag Manger, etc.)
• Proficiency in creating dashboards via data visualization tools (especially Looker, Tableau, etc) and mastery of Excel
• Digital Marketing A/B and multivariate testing and optimization
• Direct experience completing in-depth analysis and development of clear recommendations for internal business partners
• Proven track record of writing and presenting high quality, visually engaging reports and recommendations
• Functional understanding of digital data collection and website tagging infrastructure
• Experience in unstructured raw data (often messy or incomplete) in various formats (log files, databases, CSV, etc.) and functional in SQL
• Strong understanding of modern SEO/SEM practices, Google Analytics, G4, Google Tag Manager, Google Data Studio, Google Search Console, and some familiarity with User Testing Software
• Comfortable analyzing data from various social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.).

Soft Skills You’ll Need To Succeed:

• Leadership and thought leadership experience
• Strong communication skills (PPT, visual story telling) allowing individual to explain strategy and executional approach
• Collaborative way of working
• People-first mentality and approach to team
• Strong client-facing experience and confidence
• Excellent relationship building, diplomacy, and decision-making skills with the ability to think creatively

Nice to Haves:

• Digital media agency experience
• ABM (account base marketing) strategy and platform experience
• Strategy and/or Management Consulting
• Experience in R and/or Python

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