As a Marketing Manager for all Roche Bros. banners, you will be responsible for developing and implementing marketing programs crafted to drive awareness of the Roche Bros. brands, acquisition of new customers and retention of current shoppers. You will be a leader on the team and will help shift the organization’s utilization of marketing to drive the business.
Minimum Qualifications
Influence without Authority: You demonstrate the ability to work with people of various backgrounds, personality traits, across levels and can quickly build trust and relationships to accomplish goals.
Driven and Takes Initiative: You are resourceful and driven to succeed. You overcome obstacles through creative problem-solving and utilizing the resources at your disposal.
Customer-focused Thinking: You are constantly thinking about the customer experience and their needs to develop solutions and create loyalty to the brand.
Leads by Example: You lead by doing and have an upbeat/positive attitude that inspires your colleagues.
Ability to Project Manage and Prioritize: You have strong project management skills and the ability to juggle multiple priorities with positivity and attention to detail.
Innovative + Thinks Outside the Box: You do not simply resort to “what has always been done” but rather look for ways to differentiate the brand and innovate the experience.
- Bachelor’s degree or equivalent
- 2-3 years consumer marketing, retail or restaurant industry experience preferred
- Experience across communication channels (e.g. digital, print, in-store communications)
- Understanding of digital marketing including programmatic advertising, paid social, and retargeting
- Strategic marketing experience and ability to develop 360⁰ campaigns that engage consumers and address a need
- Experience analyzing campaign results and providing action plans to optimize outcomes
- Excellent organization and project management skills
- Experience with Google Analytics platforms
- Excellent presentation skills
Responsibilities
- Partners with Sr. Marketing manager to develop and execute integrated marketing initiatives to deliver high impact programs and drive sales, including leveraging vendor partnerships and coop spending
- Aid in executing social media, media planning and buying to include, paid social ads, OTT, ecommerce, etc.
- Review channel and campaign performance, reporting on and highlighting insights, trends and opportunities for continuous improvement.
- Works closely with Merchandising & Buying team, Store Operations and IT to develop impact and sales driving programs that accomplish margin goals
- Leverage research and insight to help map customer experience and services
- Enhances the brand position in the market, ensuring integrated brand message and delivery
- Lead community management and reputation management discipline to build out best in class program
- Identify marketing opportunities from analyzing market trends, competitor reviews, sales data etc.
Physical Demands: (per work day)
Physical Demands
Frequency
Climbing, balancing, crawling, and smelling.
0% (N) Never
Carrying and lifting up to 25 lbs, pushing and pulling up to 50 lbs, bending, kneeling, crouching, feeling, and reaching at waste/overhead.
1-33% (O) Occasionally
Walking or standing on a tile, concrete floor, and carpet, along with handling.
34-66% (F) Frequently
Sitting, talking, seeing, and hearing.
67-100% (C) Continuously
Safety Risk Factors
Frequency
Loud noise, slippery or cluttered floor surface, hazardous equipment (mechanical moving parts), contact with sharp objects or skin irritants, toxic exposure (see material data safety sheets), nuisance dust, fumes, and sprays, and hazardous cleaning solutions.
0% (N) Never
Twisting of the back and neck.
1-33% (O) Occasionally
Machines, tools, and equipment utilized:
All office equipment including: personal computer, company network, copy machines, printers, fax machines, VOIP system, and paging systems.
Repetitive Action:
The continuous movement of the entire body.
Working Conditions: Working environment is inside.
Important Disclaimer Notice
The job duties, elements, responsibilities, skills, functions, experience, educational factors, and requirements listed in this job description are representative only and are not exhaustive lists of the tasks that an associate may be required to perform. While this is intended to be an accurate reflection of the current job, Roche Bros. reserves the right the revise the job description at any time and to require associates to perform other tasks as circumstances or conditions of business, competitive considerations, or the work environment change.
Apply for this job online
Roche Bros. Supermarkets Co. is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, genetic information, disability or handicap status or any other categories protected by law.
Roche Bros. Supermarkets Co. is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for completing any forms or to otherwise participate in the application process, or in order to perform the essential functions of a position for which you are applying, please call 781-235-9400 and ask to speak with a member of the Human Resources team.
Roche Bros Supermarkets Co. participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify Program.
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