Manager of Employer Brand Marketing and Employee Communications
Cerence is a leading global provider of cutting-edge automotive software solutions that enhance the driver experience, elevate productivity, and improve safety. With over 20 years of expertise in the automotive industry, Cerence is committed to revolutionizing the way people interact with their vehicles by delivering highly intuitive, intelligent, and personalized voice-powered experiences. Its solutions are used by more than 350 million drivers worldwide and are integrated into over 300 vehicle models across 70 languages. With a strong focus on innovation and collaboration, Cerence works closely with leading automakers and technology partners to deliver the most advanced and compelling solutions that shape the future of mobility.
Summary/ Opportunity:
As a member of the Cerence marketing team and reporting to the Head of Global Communications, the Manager of Employer Brand Marketing and Employee Communications has an exciting opportunity to lead and shape our internal and external employer brand marketing and communications strategy with the goal of positioning Cerence as the best place to work and attracting top talent. In this role, you’ll lead global employer brand strategy, talent/recruitment marketing campaigns, and employee communications with a focus on external and internal channels. You’ll work closely with leaders across our global team – from HR and recruiting to product management and R&D – to put a spotlight on what it means to work at Cerence, driving employee brand ambassadorship and engagement and external brand awareness amongst candidates and prospective employees with the goal of attracting talent as we grow our team worldwide.
You’ll bring a background in employer branding and/or employee communications, strategic insights and experience on the best way to launch and execute external employer brand marketing and internal communications campaigns, pride in ownership, stellar writing skills, and great cross-functional collaboration to this exciting role.
Daily Functions / Responsibilities:
External employer brand
- Develop our employer brand narrative and lead strategic planning, development and execution of marketing campaigns that build awareness and promote Cerence as an incredible place where top talent wants to work and grow.
- Lead the creation of compelling content and materials that spotlight our people, culture, and values, finding opportunities to engage employees in support of these efforts.
- Identify key cultural moments that are relevant for Cerence and develop strategies/campaigns that support our participation.
- Create engaging organic and paid content for LinkedIn, Twitter, Instagram, the Careers section on Cerence.com, the Cerence blog, and more.
- Partner with our marketing, HR and recruiting teams to establish the right KPIs and track progress against them. Analyze and report on programs and campaigns and leverage results for future decision making.
- Liaise with and lead a global network of HR business partners, site leaders, and company leadership to plan and execute employer brand initiatives.
- Partner with local teams to support university partnerships; assess local-level sponsorship and partnership opportunities that help achieve our employer brand goals.
- Work with colleagues in HR to identify and submit applications for relevant employer awards programs.
Internal employee communications
- Lead employee communications strategy and approach, including executive communications.
- Develop detailed communications plans to support corporate and HR programs.
- Manage multiple internal communications channels – email, newsletters, video, Ask Me Anything sessions, global meetings, intranet/internal social media, employer review websites, etc. – and determine which channels to leverage and when.
- Partner cross-functionally to execute company-wide employee events like all-hands meetings, innovation days, hackathons, etc.; partner with local HR and other leaders to execute local activation of corporate events.
- Support Cerence leaders with communications programs targeted to their teams.
- Review and support HR communications around benefits, total rewards, wellness, etc.
- Analyze and report on key programs to ensure ongoing success against our goals.
Requirements:
- 6-8 years of demonstrated experience in internal and/or external communications with experience in employer branding and recruitment marketing.
- Bachelor’s degree in marketing, communications, or a related field, or relevant experience.
- Proven track record in working with executives and leading strategic campaigns.
- Exceptional grammar, writing, and presentation skills with a focus on a global audience.
- Proactive, passionate, and self-motivated with strong project management skills.
- Exceptional collaboration skills and proven ability to liaise with an extensive network of global colleagues and a variety of stakeholders.
- A flexible, agile approach and ability to move quickly and wear multiple hats.
- Passion for organization, attention to detail, and time management.
- Proficient in Microsoft Word and PowerPoint; extensive experience with LinkedIn. Knowledge of Adobe Suite is a plus but not required.
Cerence Inc.
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