Director of Digital Media Marketing

Full-Time, 12 months, Exempt

Key School seeks a Director of Digital Media Marketing for the 2023-2024 academic year. Primary responsibilities include planning, developing, implementing and managing the School’s overall digital marketing strategy and supporting the work of the Office of Communication.

Job Responsibilities

• Supports the School’s external communications, website management, social media, and multimedia efforts
• Manages the Key School website, including continually auditing website content and, if needed, drafts or edits copy and photos
• Analyzes and generates analytics to help better understand the Schools users, and creates data drive reports to guide website improvements and marketing materials
• Responsible for analyzing and documenting key drivers of website performance, including the impact of social media, paid media tactics, site changes, and events, and recomended
• Oversees SEO management in conjunction with website provider and maintains awareness of industry SEO best practices
• In conjunction with fellow Communication team members, provides content and design support for Instagram and Facebook
• Responsible for recording and editing all Key-branded video content for Admissions, advancement, athletics, college advising, and the Head of School
• Manages Key School video archives, including oversight of the School’s YouTube channel and uploading and archiving content
• Contributes to the development of school marketing materials, including paid advertising, print collateral and direct mail pieces
• As needed, drafts or edits content for Key School publications, website and social media with an eye toward consistency of message and in support of school-wide goals of recruitment, retention, community building, and fundraising
• Assists with other School projects or events, as needed

The Ideal Candidate Possesses The Following Characteristics

• Extensive experience with website design and management; familiarity with Finalsite is ideal
• Marketing expertise; effective management and promotion of brand identity and development of messages for use with a broad range of constituencies
• Strong story-telling skills and ability to identify “stories” for marketing to core constituencies
• Excellent written communication skills, including proofreading and copy-editing
• Experience planning, shooting and editing short and long-form video content
• Familiarity with design and video editing platforms such as Canva and Final Cut Pro
• Ability to work independently and to be proactive
• A self-starter with the capacity to build relationships and engage students, parents, staff, and colleagues
• Strong organizational and planning skills with the ability to think strategically and creatively
• Ability to manage multiple projects with varied timelines, sometimes on tight deadlines
• Demonstrated ability to build strong working relationships across multiple departments
• Commitment to Key School’s Mission and values
• Demonstrate cultural competency, including the various dimensions of diversity, including gender, race, and ethnicity

Qualifications

• Bachelor’s degree; Master’s degree preferred
• Three years of experience in marketing, communications or branding
• Experience in website management

Physical Requirements

The demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Daily desk work, including significant amounts of telephone and computer time; as part of daily routines, the ability to move around a mid-size campus with uneven pavement and manage stairs; frequent walking inside and outside responding to campus issues and/or checking on various departmental progress.

Compensation/Benefits

Key School offers competitive salaries and a comprehensive benefits package including health, dental and vision insurance, a generous 403(b) Plan, and much more.

Technical Competencies

Key is a Google Workspace for Education school. Candidates should be proficient in using Google applications, have a solid understanding of cloud-based storage and file-sharing platforms, and efficiently manage email and scheduling using Gmail and Google Calendar. They should be proficient in virtual communication tools such as Zoom or Google meet and have basic troubleshooting skills to resolve common technical issues that may arise in the classroom.

Work Schedule/Travel

Occasionally, there may be business and school functions that will require your presence to work flexible hours, including nights and/or weekends and travel outside of Annapolis.

About The School

Founded in 1958 by professors from St. John’s College, Key School engages children from 2.5 years of age through grade 12 in a progressive, coeducational, college-preparatory program on its picturesque 15-acre campus 4 miles from downtown Annapolis.

Key School is a dynamic, tight-knit community deeply committed to ensuring students are supported and challenged to excel educationally and personally and be confident, courageous, critical thinkers prepared to engage with the world. Our Community is as diverse as it is warm and welcoming.

Commitment To Diversity, Equity, Inclusion, And Belonging

Key is particularly interested in candidates with experience in creating inclusive school settings and who are culturally responsive. We are seeking candidates with a commitment to educational equity and justice. We learn and grow both as individuals and as a school community when students and adults of diverse backgrounds, abilities and identities develop an understanding of and respect for our commonalities and differences. Together, we have created a community that reflects diversity across a broad spectrum and will help fulfill Key’s promise to prepare our students for the challenges and responsibilities they will assume in an increasingly connected yet diverse and pluralistic world. The diverse student body is 39% students of color, and 32% of our students receive financial aid to create a socioeconomically diverse community. Learn more about our Diversity, Equity, Inclusion, and Belonging at Key.

Please submit a letter of interest, resume, completed application, and three professional references by selecting the link.
The Key School