Program Manager – Digital Marketing
3 days a week on site
Summary
Be a part of a nonprofit organization dedicated to increasing philanthropic giving through donor advised funds. In this role you will be responsible for driving organizational growth via brand awareness, qualified leads, and conversions while managing the development of digital promotional growth.
The Program Manager – Digital Marketing will partner with the Marketing Manager to drive organizational growth via brand awareness, qualified leads, and conversions through digital marketing and advertising strategies. Manages the development, execution, and optimization of digital promotional campaigns from lead generation to nurture to conversion, leveraging creative, email, website, SEO/SEM, and social media.
Duties and Responsibilities
· Partners with Marketing Manager to set strategy in various organic and paid acquisition channels, including content creation and curation, pay per click advertising campaigns (including bidding and targeting), email campaigns, landing pages, banner advertising, Search Ads, website development, and social media. Manages internal resources and agency partners to ensure execution of established strategies on set timeline and budget.
· Partners with Marketing Manager to set strategy to identify and convert upsell opportunities with existing clients and to sustain brand loyalty. Manages resources and ensures execution of established strategies on set timeline and budget.
· Plans and manages their advertising and promotions budget to enable growth.
· Partners with marketing strategists and analysts to define target audiences and how best to reach them through marketing strategies. Promotes a test-and-learn approach with digital strategies, including the use of copy and design, to enable outcomes.
· Measures and reports on the performance of growth strategies and assesses against organizational goals in partnership with the Research and Strategy Group.
· Manages team sprint planning and evolves process as needed.
· Develops and maintains a strong relationship with Business Development and Client Services to drive shared growth goals for client acquisition, growth, and retention. Balances broad awareness and qualification strategies with need to support one-to-one and one-to-few conversion strategies.
· Develops and maintains relationships with vendors and partners to ensure organizational growth, accountability, and efficiency.
· Develops and maintains a broad knowledge of donor advised funds, their services, competitors, and industry trends to inform the strategy to drive growth within prospective and current client audiences.
· Participates in special projects and performs other duties as assigned.
Requirements
· Undergraduate degree, or equivalent combination of training and experience.
· Minimum of 5 years of demonstrated marketing/advertising experience with a focus on lead generation and conversion via digital channels.
· Google Analytics
· Data Analysis
· Demonstrated experience working with Google Search, Display, YouTube, LinkedIn, backlinking, and social media platforms and working knowledge for tools such as SEMrush / Moz.
· Experience working with a customer relationship management software, such as Salesforce and mass email platforms.
· Able to manage people and projects, conflicts, seasonality, deadlines, priorities, and a wide range of responsibilities in a composed, purposeful, and flexible leadership style.
· Able to cultivate strong working relationships with internal colleagues, clients, and vendors.
· Experience working for or with nonprofit organizations or donor communities preferred.
· Technology savvy and ability to learn new emerging technologies.
· Demonstrated experience working in digital agency, financial services, donor advised funds or nonprofits is preferred.
Compensation
· Salary: $100,000
· 401k Retirement plan
· Medical, Dental, and Vision Insurance
· Generous paid time off
Career Blazers Nonprofit Search
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