The Director of Marketing will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing and segmenting key data points that maximize the return on investment of our brand including web, customer service and social media metrics. This position will inspire and foster communications between business development, marketing, public relations and others to facilitate the strategic growth of OVG. The role is an individual contributor that will have multiple stakeholders and teammates in producing significant momentum.
This role will pay a wage of $70,000 to $80,000.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
- Develop, implement and evaluate marketing strategy to promote concerts/shows and venues
- Explore cross-marketing opportunities with the area partners and throughout the community
- Create and maintain relationships with local, regional and industry media partners and promoters
- Develop and execute marketing plans to promote all artists/tours coming to Macon
- Negotiate contracts and implement creative cash/trade proposals/campaigns with media partners including digital, radio, print, TV and outdoor
- Create pre-show and post-show guest experiences that draw guests to the venue and surrounding area
- Manage internal marketing assets for all events including but not limited to marquees (digital billboards), in-arena digital video boards and ticket giveaways, LED ribbons, posters and more
- Develop and execute social media campaigns, email marketing, and promotions to drive ticket sales and fan engagement
- Develop and implement creative campaigns to promote premium seating sales
- Prepare press releases, pitches and media drops for events and venue initiatives
- Write or review copy for news releases, public service announcements, and weekly calendars concerning upcoming events and provides for distribution to the media, business chambers and visitor service bureau
- Carefully coordinate activities with all internal departments and external personnel to ensure project success
- Create and manage brand voice on all social media platforms
- Monitor social media networks; administer the scheduling of posts and respond and communicate with fans directly
- Prepare and maintain project budgets, work closely with General Manager on post-show recaps
- Collaborate closely with the Box Office to ensure all event aspects are accurate and running accordingly
- Research and follow current music marketing trends, venue marketing efforts and implement best practices in the day-to-day activation
- Analyze marketing efforts and adjust efforts based on learnings, trends, and activity
- Create and implement grassroots initiatives for all events
- Project manage F&B initiatives in collaboration with venue F&B general manager and division marketing leads
- Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc.
- Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
- Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed.
- Interpret the venue customer experience to be measured.
- Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIs
- Create corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completion
- Plan and oversee OVG’s advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials
- Leverage sponsorship opportunities to increase brand awareness and synergies
- Develop self-produced revenue generating events
- Recommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities
- Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs
- Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management.
- Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy.
- Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making.
- Drive the completion key deliverables with strong attention to time, quality, impact and style.
- Partner with web development team to direct site features, design and goals focusing on customer engagement.
- Other duties as assigned.
- Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
- Minimum of 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
- Knowledge of marketing and advertising/sponsorship program development
- Knowledge of Public Relations
- Knowledge of Website maintenance
- Knowledge of federal, state and local regulations
- Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
- Proficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
- Proficiency with media buying and promotions
- Ability to travel as required
- Ability to work nights and weekends as required
- Ability to work with wide array of client groups, vendors and business partners enterprise-wide
- Instruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgrounds
- Analytical skills to forecast and identify trends and challenges using website analytics
- Basic computer proficiency: Outlook, Excel, Word, and PowerPoint
- Excellent verbal and written communication skills
- Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public
- Working knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systems
- Digital expertise with various digital channels including website optimization, social media, and data acquisition.
- An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
- Creativity skills that inspire brand loyalty
- Innovator with increasing per caps and generating profitability
- A passion for building success that can be measured with data
- A results-driven leader who thinks in terms of ROI
- Demonstrated experience influencing peers and leadership teams
- Ability to operationalize a strategy
- Flexible skill set that can be applied across a variety of relationships/situations
- Demonstrable track record of success
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
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