The Director of Marketing will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing and segmenting key data points that maximize the return on investment of our brand including web, customer service and social media metrics. This position will inspire and foster communications between business development, marketing, public relations and others to facilitate the strategic growth of OVG. The role is an individual contributor that will have multiple stakeholders and teammates in producing significant momentum.
Â
This role will pay a wage of $70,000 to $80,000.
Â
For FT roles:Â Â Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
Â
- Develop, implement and evaluate marketing strategy to promote concerts/shows and venues
- Explore cross-marketing opportunities with the area partners and throughout the community Â
- Create and maintain relationships with local, regional and industry media partners and promoters
- Develop and execute marketing plans to promote all artists/tours coming to Macon
- Negotiate contracts and implement creative cash/trade proposals/campaigns with media partners including digital, radio, print, TV and outdoor
- Create pre-show and post-show guest experiences that draw guests to the venue and surrounding area
- Manage internal marketing assets for all events including but not limited to marquees (digital billboards), in-arena digital video boards and ticket giveaways, LED ribbons, posters and more
- Develop and execute social media campaigns, email marketing, and promotions to drive ticket sales and fan engagement
- Develop and implement creative campaigns to promote premium seating sales
- Prepare press releases, pitches and media drops for events and venue initiatives
- Write or review copy for news releases, public service announcements, and weekly calendars concerning upcoming events and provides for distribution to the media, business chambers and visitor service bureau
- Carefully coordinate activities with all internal departments and external personnel to ensure project success
- Create and manage brand voice on all social media platforms
- Monitor social media networks; administer the scheduling of posts and respond and communicate with fans directly
- Prepare and maintain project budgets, work closely with General Manager on post-show recaps
- Collaborate closely with the Box Office to ensure all event aspects are accurate and running accordingly
- Research and follow current music marketing trends, venue marketing efforts and implement best practices in the day-to-day activation
- Analyze marketing efforts and adjust efforts based on learnings, trends, and activity
- Create and implement grassroots initiatives for all events
- Project manage F&B initiatives in collaboration with venue F&B general manager and division marketing leads
- Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc.
- Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
- Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed.
- Interpret the venue customer experience to be measured.
- Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIs
- Create corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completion
- Plan and oversee OVG’s advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials
- Leverage sponsorship opportunities to increase brand awareness and synergies
- Develop self-produced revenue generating events
- Recommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities
- Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs
- Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management.
- Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy.
- Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making.
- Drive the completion key deliverables with strong attention to time, quality, impact and style.
- Partner with web development team to direct site features, design and goals focusing on customer engagement.
- Other duties as assigned.
Â
- Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
- Minimum of 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
- Knowledge of marketing and advertising/sponsorship program development
- Knowledge of Public Relations
- Knowledge of Website maintenance
- Knowledge of federal, state and local regulations
- Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
- Proficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
- Proficiency with media buying and promotions
- Ability to travel as required
- Ability to work nights and weekends as required
- Â Ability to work with wide array of client groups, vendors and business partners enterprise-wide
- Instruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgrounds
- Analytical skills to forecast and identify trends and challenges using website analytics
- Basic computer proficiency: Outlook, Excel, Word, and PowerPoint
- Excellent verbal and written communication skills
- Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public
- Working knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systems
- Digital expertise with various digital channels including website optimization, social media, and data acquisition.
- An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
- Creativity skills that inspire brand loyalty
- Innovator with increasing per caps and generating profitability
- A passion for building success that can be measured with data
- A results-driven leader who thinks in terms of ROI
- Demonstrated experience influencing peers and leadership teams
- Ability to operationalize a strategy
- Flexible skill set that can be applied across a variety of relationships/situations
- Demonstrable track record of success
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Â
Â
Â
Comcast
Related jobs:
Skycam Utility
Job Description
Skycam is looking for a dependable Utility professional to join the technical crew for the Boise St @ Oregon live sports broadcast. This position plays a hands-on role in supporting Skycam operations, from preparing equipment before the event to monitoring cables during production and assisting with strike afterward. Candidates should be comfortable with physical production work and maintaining focus in a busy stadium environment.
Job Responsibilities
• Support technical operations during Skycam setup, live production, and strike
• Assist with unloading, carrying, and loading broadcast equipment
• Keep a close watch on Skycam cables and reels to prevent tangles or operational issues
• Move and position equipment according to instructions from the technical team
• Help maintain organized cable paths and a safe production workspace
• Assist with breaking down equipment following the live broadcast
• Provide additional utility support to the technical crew as production needs change
Requirements
• Ability to participate in equipment setup, unloading, loading, and strike
• Comfortable performing physically active duties throughout the production
• Must be comfortable with heights and able to climb or walk stadium catwalks when required
• Must be capable of lifting equipment weighing up to 40 pounds
• Strong attention to safety and awareness while working around cables and technical equipment
• Ability to follow instructions and communicate effectively with technical crew members
• Reliable and adaptable in a fast-paced live sports production setting
Compensation
• This is a paid technical production opportunity
• Compensation details will be discussed with selected candidates
Skycam Utility
Job Description
Skycam is looking for a motivated Utility crew member to assist with technical operations for the Washington @ Baltimore live sports broadcast. This behind-the-scenes production position supports the Skycam team with equipment handling, cable management, setup, and strike. The ideal candidate is comfortable with physical work, pays close attention to safety, and can stay focused throughout a fast-paced stadium production.
Job Responsibilities
• Prepare and organize Skycam equipment for live broadcast operations
• Assist with unloading and loading production equipment and broadcast cases
• Monitor Skycam cables and reels throughout the event to prevent tangling
• Carry and position equipment according to instructions from the technical crew
• Support cable management and maintain a safe working environment
• Assist with equipment breakdown and strike following the broadcast
• Respond to additional technical production needs as assigned
Requirements
• Ability to perform hands-on setup, equipment handling, and strike duties
• Must be comfortable with physically demanding live production work
• Comfortable working at heights, including climbing and navigating stadium catwalks when needed
• Must be capable of lifting equipment weighing up to 40 pounds
• Strong attention to detail when working around cables and technical equipment
• Ability to follow technical instructions and established safety procedures
• Reliable and able to work effectively as part of a live broadcast crew
Compensation
• This is a paid technical production opportunity
• Compensation details will be discussed with selected candidates
Skycam Utility
Job Description
Skycam is seeking a hands-on Utility crew member to support technical operations for the Baylor @ Auburn live sports broadcast. This role is essential to keeping Skycam equipment and cables operating smoothly throughout the production. The selected crew member will assist with equipment movement, setup, cable monitoring, and strike while working alongside an experienced technical broadcast team.
Job Responsibilities
• Assist the Skycam technical team with broadcast setup and post-event strike
• Unload, transport, and reload equipment from production trucks
• Monitor Skycam cables and reels to help prevent tangling during operation
• Carry and position technical equipment throughout the venue as directed
• Help maintain organized and safe cable routes during the broadcast
• Support additional technical and utility needs throughout the production
• Follow crew instructions and established safety procedures at all times
Requirements
• Must be comfortable assisting with equipment setup, loading, and strike
• Ability to perform physically demanding tasks in a live production environment
• Must be comfortable working at heights, including climbing and walking on catwalks when necessary
• Must be capable of lifting equipment weighing up to 40 pounds
• Strong awareness of surroundings when working near cables and broadcast equipment
• Ability to follow technical instructions and collaborate effectively with the production crew
• Dependable, attentive, and safety-conscious approach to work
Compensation
• This is a paid live sports production opportunity
• Compensation will be discussed with selected candidates
Skycam Utility
Job Description
Skycam is seeking a reliable Utility crew member to provide hands-on technical support for the New York Giants @ New York Jets live sports broadcast. This role works closely with the technical operations team to manage Skycam cables, move broadcast equipment, and support setup and strike. Candidates should be physically capable, attentive, and comfortable working in an active stadium production environment.
Job Responsibilities
• Support the technical operations team with pre-broadcast setup and post-event strike
• Assist with unloading and loading equipment from broadcast trucks
• Monitor Skycam cables and reels to ensure they remain organized and free of tangles
• Carry and position production equipment as directed by the technical crew
• Help maintain safe cable paths and an organized technical workspace
• Provide additional hands-on support as production needs arise
• Follow technical instructions and safety procedures throughout the event
Requirements
• Ability to assist with equipment setup, unloading, loading, and strike
• Must be comfortable handling physically demanding production responsibilities
• Comfortable working at heights, including climbing and walking on catwalks when required
• Must be capable of lifting equipment weighing up to 40 pounds
• Strong awareness of safety when working around Skycam cables and broadcast equipment
• Ability to remain focused and responsive in a fast-paced live production environment
• Dependable team player who can follow instructions efficiently
Compensation
• This is a paid broadcast production opportunity
• Compensation will be discussed with selected candidates
Skycam Utility
Job Description
Skycam is looking for a dependable Utility crew member to support technical operations for the Houston @ Carolina live sports broadcast. This hands-on production position will assist with preparing Skycam equipment, managing cables, moving broadcast gear, and completing strike responsibilities. Candidates should be comfortable with physical work and able to stay alert and safety-focused throughout a fast-moving stadium production.
Job Responsibilities
• Assist with Skycam setup and technical preparation for the broadcast
• Unload, carry, and organize equipment from broadcast production trucks
• Monitor Skycam cables and reels to prevent tangling during operations
• Help position and move equipment throughout the venue as directed
• Support the technical crew with cable management and game-day production needs
• Assist with equipment breakdown, strike, and loading after the event
• Follow established safety procedures while working around technical equipment
Requirements
• Comfortable assisting with setup, equipment handling, and production strike
• Must be physically capable of carrying broadcast equipment and cases
• Comfortable working at heights, including climbing and navigating catwalks when necessary
• Must be capable of lifting equipment weighing up to 40 pounds
• Strong attention to detail when monitoring cables and technical equipment
• Ability to follow instructions and work effectively with a live production crew
• Reliable, safety-conscious, and prepared for a physically active role
Compensation
• This is a paid live sports production opportunity
• Compensation will be discussed with selected candidates
Skycam Utility
Job Description
Skycam is seeking a hardworking Utility crew member to support technical operations for the Alabama A&M @ Howard live sports broadcast. This behind-the-scenes role helps keep Skycam operations running efficiently by assisting with equipment movement, cable monitoring, setup, and strike. Candidates should be safety-focused, physically capable, and ready to contribute in a demanding stadium production environment.
Job Responsibilities
• Support the technical operations crew with pre-event setup and post-event strike
• Assist with unloading and loading broadcast equipment from production trucks
• Watch Skycam cables and reels closely to prevent tangling during operation
• Carry and position equipment based on instructions from the technical team
• Help maintain organized and safe cable routes throughout the production
• Provide hands-on utility support as technical needs arise
• Follow crew instructions and safety procedures throughout the live broadcast
Requirements
• Ability to assist with equipment setup, loading, unloading, and strike
• Must be comfortable performing physically demanding production tasks
• Comfortable working at heights, including climbing and walking on catwalks when needed
• Must be capable of lifting equipment weighing up to 40 pounds
• Strong attention to safety while working around Skycam cables and broadcast equipment
• Ability to follow directions and work collaboratively with a technical crew
• Reliable and adaptable in a fast-paced live sports production environment
Compensation
• This is a paid live broadcast production opportunity
• Compensation will be discussed with selected candidates
Skycam Utility
Job Description
Skycam is seeking a skilled Utility crew member to provide technical production support for the San Francisco @ Las Vegas live sports broadcast. The position involves working alongside the Skycam technical team to prepare equipment, manage cables, and assist with setup and breakdown. This opportunity is a strong fit for someone who enjoys physical, hands-on work and can stay focused in a fast-paced stadium environment.
Job Responsibilities
• Assist the technical crew with Skycam setup and post-event strike
• Help unload and reload broadcast equipment and production cases
• Monitor Skycam cables and reels throughout operations to prevent tangling
• Carry, organize, and position technical equipment as instructed
• Support safe and efficient cable management during the live broadcast
• Complete additional utility and technical support tasks as needed
• Work collaboratively with the crew to keep production operations running smoothly
Requirements
• Must be capable of assisting with equipment unloading, setup, and strike
• Comfortable carrying and handling broadcast production equipment
• Must be comfortable working at heights, including climbing and walking on catwalks when required
• Must be able to lift equipment weighing up to 40 pounds
• Strong situational awareness when working around moving cables and technical equipment
• Ability to follow technical and safety instructions accurately
• Reliable, attentive, and comfortable working in a live sports production environment
Compensation
• This is a paid technical production opportunity
• Compensation details will be discussed with selected candidates
Skycam Utility
Job Description
Skycam is looking for a production Utility professional to assist with technical operations for the San Jose St @ USC live sports broadcast. The role supports the Skycam crew with equipment preparation, cable monitoring, loading, and strike while helping maintain a safe and efficient workflow. This opportunity is ideal for someone who enjoys hands-on broadcast production and is comfortable working in physically demanding environments.
Job Responsibilities
• Assist with Skycam equipment setup before the live broadcast
• Unload, carry, and organize technical equipment from broadcast trucks
• Monitor cables and reels to prevent tangling during Skycam operations
• Support the technical crew with equipment placement and cable management
• Assist with breakdown, strike, and loading equipment after production
• Maintain awareness of safety procedures when working around technical equipment and elevated areas
• Complete additional utility assignments as directed by the technical operations team
Requirements
• Must be comfortable with hands-on live broadcast production work
• Ability to unload, carry, position, and reload production equipment
• Comfortable working at heights and navigating stadium catwalks when required
• Must be capable of lifting equipment weighing up to 40 pounds
• Ability to stay focused while monitoring moving cables and equipment
• Strong teamwork skills and ability to follow technical instructions
• Dependable and safety-conscious approach to production work
Compensation
• This is a paid live sports production opportunity
• Compensation will be discussed with selected candidates
Skycam Utility
Job Description
Skycam is looking for a hands-on Utility professional to support technical operations for the New Orleans @ Los Angeles Rams broadcast. This live sports production role involves preparing equipment, monitoring Skycam cables, and assisting the technical crew throughout setup and strike. Candidates should be comfortable with physical work, heights, and the fast-paced demands of a stadium broadcast environment.
Job Responsibilities
• Assist the technical operations team with equipment setup and post-production strike
• Unload and reload broadcast equipment and cases from production trucks
• Monitor Skycam cables and reels to help prevent tangles during operation
• Carry and position technical equipment throughout the venue as directed
• Support cable organization and other game-day technical production needs
• Work safely and efficiently alongside the Skycam and broadcast production crews
Requirements
• Must be able to assist with unloading trucks, carrying equipment, setup, and strike
• Comfortable working at heights and potentially climbing or walking on stadium catwalks
• Must be capable of lifting equipment weighing up to 40 pounds
• Ability to perform physically active duties throughout the production
• Strong attention to safety when working around cables and technical equipment
• Dependable and able to follow instructions in a fast-moving live broadcast environment
Compensation
• This is a paid sports production opportunity
• Compensation will be discussed with selected candidates
Skycam Utility
Job Description
Skycam is seeking a capable Utility crew member to support technical operations for the Seattle @ Tennessee live sports broadcast. This hands-on production position plays an important role in preparing the Skycam system, managing cables, moving equipment, and assisting with strike after the event. The role is well suited for someone who is physically active, attentive to safety, and ready to contribute to a fast-moving broadcast crew.
Job Responsibilities
• Assist the technical operations crew with Skycam setup and post-event strike
• Help unload, carry, organize, and reload broadcast equipment
• Monitor Skycam cables and reels throughout operations to prevent tangling
• Support proper cable placement and management around the production area
• Move medium to heavy broadcast cases and equipment as directed
• Work closely with technical crew members to complete production tasks safely and efficiently
Requirements
• Ability to assist with equipment unloading, setup, and strike
• Must be comfortable performing physically demanding production duties
• Comfortable working at heights, including climbing and walking on catwalks
• Must be capable of lifting equipment weighing up to 40 pounds
• Strong awareness of safety while working around cables and broadcast equipment
• Must be dependable, attentive, and able to follow technical instructions
• Ability to work effectively as part of a live sports production team
Compensation
• This is a paid live broadcast production opportunity
• Compensation details will be discussed with selected candidates
Skycam Utility
Job Description
Skycam is looking for a reliable Utility crew member to provide technical production support for the Baltimore @ Minnesota broadcast. This role focuses on preparing and maintaining the Skycam system throughout the event, including equipment setup, cable monitoring, and strike. Candidates should enjoy hands-on production work and be comfortable performing physical tasks in a live stadium environment.
Job Responsibilities
• Support the technical operations team during setup, game-day production, and strike
• Unload and load broadcast cases, cables, and other production equipment
• Monitor Skycam cables and reels to help prevent tangles during operation
• Assist with carrying, positioning, and organizing technical equipment
• Help maintain safe and efficient cable management throughout the broadcast
• Follow technical crew instructions and established on-site safety procedures
Requirements
• Comfortable performing physical tasks associated with live broadcast production
• Ability to assist with equipment unloading, setup, and post-event strike
• Must be comfortable working at heights, including climbing and navigating catwalks
• Capable of lifting and carrying equipment weighing up to 40 pounds
• Must remain attentive while working around moving cables and technical equipment
• Dependable, safety-conscious, and able to collaborate effectively with a technical production crew
Compensation
• This is a paid live sports production opportunity
• Compensation will be discussed with selected candidates
ESPN – Los Angeles Chargers @ Baltimore – Runner III
Runner III
Job Description
ESPN is seeking a dependable Runner III to join the production team for the Los Angeles Chargers @ Baltimore broadcast. This live sports production opportunity involves providing hands-on support across the event, from completing important errands to assisting with announcer logistics and crew communication. The ideal candidate brings substantial remote broadcast experience, takes initiative, and can adjust quickly when production priorities change.
Job Responsibilities
• Work closely with operations and production teams to support the live broadcast
• Complete errands and deliver production information or materials as requested
• Assist with coordinating announcer arrivals, departures, and related logistics
• Provide timely support for show-related assignments throughout the event
• Maintain dependable communication with production and operations personnel
• Adapt to last-minute requests and changing priorities during the broadcast
• Help create an organized and efficient working environment for the production crew
Requirements
• Must live within 100 miles of the event site
• Must be at least 21 years old and legally authorized to work in the U.S.
• Valid driver’s license required
• Must have completed at least 10 shows as a regional-level runner in live remote production
• Reliable communication access through phone, text, and email
• Strong organizational skills and the ability to manage multiple assignments
• Must be proactive, flexible, professional, and comfortable working in a fast-paced environment
• Familiarity with the venue and surrounding area is preferred
• Ability to lead or coordinate other production runners is preferred
• Working knowledge of basic broadcast operations
Compensation
• This is a paid live broadcast production opportunity
• Compensation will be discussed with selected candidates
