Marketing Coordinator

About Us

Exciting Opportunity in the Fitness Franchise Industry!

HOTWORX – A 24-Hour Infrared Fitness Studio offers the first ever combination of 3-dimensional training. HOTWORX combines Heat (dimension 1), Infrared Energy (dimension 2) & Exercise (dimension 3) to help members flush toxins, tone up, and torch calories among numerous other benefits from infrared. Our studios offer 24-hour access to virtually instructed workouts ranging from HOT Yoga to Hot Cycle, Hot Buns, Hot Barre None and more. Our exclusive workouts are done inside of our patented HOTWORX sauna in a semi-private environment, suitable for all fitness levels to give members MORE WORKOUT IN LESS TIME! If you are looking for a career where you can become a part of an organization focused on helping members feel and look their very best then look at HOTWORX.

Mission

The Marketing Coordinator plays a critical role in establishing a strong social media presence across all Corporate marketing channels and achieving maximum organic brand growth through effective PR and Corporate influencer management. Additionally, this role provides franchisees with optimal and timely support through the ticketing system, contributing to the overall success of the brands.

Key Responsibilities

Corporate Social Media Management:

• Manage Corporate social media pages and online business listing accounts for HOTWORX and SOL SPA
• Create and implement all social media content for HOTWORX and SOL SPA Corporate pages
• Establish and maintain the brand’s active presence on TikTok
• Maintain brands’ presence and make updates to YouTube
• Facebook and Instagram-Specific:
• At least 3 organic posts & 10 story posts per week
• Maximize engagement with followers through comments, stories, DMs, etc.
• Responses to all direct messages when appropriate
• Organic growth of follower count (goal of 1000 a month across both platforms)
• Quarterly giveaway

Virtual Instructor (VI) And Virtual Personal Trainer (VPT) Management

• Manage all VI appearances
• Handle all VI relations communication for events and contract fulfillment
• Monitor each VIs & VPT’s social media (FB & IG) accounts for required posts:
• 2 organic posts per month
• 4 story posts per month
• Share insights on VI & VPT contract fulfillment in monthly meeting or as requested by Marketing Director.
• Attend video and photo shoots with VIs to capture content for social media

PR And Corporate Influencers Management

• Works directly with the PR Manager to identify the quarterly PR campaigns and creates corporate and franchisee collateral to promote all PR campaigns.
• Must create all PR campaigns and assets for corporate and franchise locations for print and digital including, but not limited to:
• Book Signing Events
• VI Competition and Application Process
• VI Competition Show
• Hiking for Heroes
• Miss Earth
• Monitor and report on Corporate Influencers’ social media and other marketing channels to ensure contract fulfillment and maximum performance.

Corporate Marketing Support

• Manage the Marketing ticketing queue to provide franchisees with high-quality and timely support for questions and requests
• Spreadhead the Marketing Kickoff Deliverables and send Marketing Kickoff Kit with the following deliverables including, but not limited to:
• Location Page (hotworx.net)
• Yelp
• QR Code
• Studio Profile Image
• Brochure
• Marq Account
• Any other marketing deliverable or account that is added to the Marketing Kickoff Process
• Insert Dates in Studio Location Page to trigger the website to change statuses

Other Tasks

• Attend all video and photo shoots to capture content for Corporate social media or PR marketing campaigns, offering support to assist the Creative Manager as needed
• Keep up-to-date with industry trends and best practices, sharing insights and recommendations with the team.
• Share insights on key performance indicators for all platforms on a daily, weekly, monthly, quarterly, and annual basis as requested and in regularly scheduled meetings with Marketing Director.
• Other projects and tasks as assigned by Marketing Director

Skills & Qualifications

• Bachelor’s Degree in marketing, advertising, fine art, design or relevant field (franchising experience is a plus but not required)
• 2+ years’ experience in marketing or related field
• Proven experience and success as a marketing professional
• Hand-on experience in the creative process, marketing, graphic design and brand development
• Google “G Suite” Applications
• Strategic Planning and Project Management Skills
• Proven ability of critical thinking and attention to detail
• Executes strong writing and proofreading skills, impeccable spelling, grammar, and punctuation
• Ability to work with people of varying backgrounds and experiences
• Knowledge of and experience using Adobe applications is a plus but not required

Work Schedule

• Monday – Friday: 8:30 – 5:00 PM CST (In-Office at Corporate Headquarters if you live in Jefferson/Orleans/Plaquemines Parish)
• Tuesday – Friday: 8:30 – 5:00 PM CST (remote) *Working remotely is subject to change at the discretion of the CEO.
• Some projects and events may require longer hours. There will be times that will require to come in early and stay late during the work.
• Some projects and events may require longer hours (ex: biannual photoshoots, annual convention, etc.)
• Some projects and events may require travel (ex: workout video shoots, on location photo shoots, annual convention, etc.)
• There will be some requirements to come in early and stay late during the work week, which includes but is not limited to annual conventions

Compensation

• Base Salary: $60,000
• Commission: $100 for every VI appearance that the Marketing Coordinator manages

Benefits

• 80% Employer-paid benefits for employee, which include medical, dental, and vision
• 401K contributions
• Corporate gym membership and corporate spa services
• Vacation and personal days
• Paid holidays

While we are looking for a go-getter who is eager to take initiative and will get the job done, we also provide training and support for success.

If this opportunity gets you excited, be sure to apply today!
HOTWORX