Marketing Coordinator 23-00047 – Law Firm
Boston, MA
Full time-Permanent Direct hire with excellent benefits
Salary doe, 75-95k
Work onsite 3 days and 2 days from home in Boston
Please no Corp to Corp or 3rd party agencies
We are looking for a Marketing Coordinator with experience working in Legal services or Law firm for our client located in Boston, MA, If you have a portfolio, please include link on your resume – Must have previous experience in legal services or law firm
In this position you participate in:
- Implementation of business development and marketing plans
- Management of communications-related programs for the firm, practice groups, industry, and client teams
- Maintain the firm’s brand using established guidelines.
- Media and public relations strategy implementation, including preparing and distributing press releases and maintaining media contacts.
- Manage and monitor all firm social media accounts, including developing and maintaining a social media editorial calendar.
- Build on the firm’s existing social and digital platforms by identifying strategic growth opportunities that reflect the firm’s strategic priorities and maximize engagement with targeted audiences.
- Monitor, analyze and report on the firm’s social and traditional media engagement and other key metrics.
- Advise and train attorneys on social media for business development.
- Assist with the maintenance of the firm’s website, including content creation and working with attorneys to create client alerts and blog posts.
- Assist with the planning and organization of firm marketing events, including pre- and post-event promotion.
- Create marketing collateral and ensure that it stays up to date.
- Maintain relationships with vendors.
- Travel to other offices in the region as needed.
Qualifications
Previous experience working in Legal or Law firm
- Bachelor’s degree in marketing, Digital Media, or related field
- Minimum of three (3) years of marketing or business development experience in a professional services organization; legal industry experience preferred.
- Excellent oral and written communications skills, including superb attention to grammar, spelling and vocabulary.
- Creative writing and editing skills, along with innovative thinking and approach.
- Excellent project management and organizational skills
- Ability to work in a high-paced environment, independently and as a member of a team with people of all levels.
- Ability to manage time well, prioritize effectively and handle multiple deadlines.
- Experience maintaining social media accounts and creating targeted campaigns.
- Digital marketing experience, including website, social media, and other digital assets.
- Knowledge of social media tools for monitoring, management, and analytics
- Experience with integrating content from social channels across other digital platforms such as websites and blogs
- Clear understanding of emerging tools and trends in digital communications and social media
- Knowledge and proficiency in PC applications, including design programs (such as Adobe, WordPress, etc.) and MS Office, Experience with CRM software, Google Analytics and SEO tools
- Flexibility to work additional hours as needed.
The Custom Group of Companies
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