TITLE: Channel Marketing Manager II – HE
POSITION TYPE: Full Time (W2)
LOCATION: Ridgefield Park, NJ
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of technical revolution. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We’re grounded by humility and driven by ambition. we’re passionate, and we love tough problems and new challenges. You don’t hear a lot of “I don’t know how” or “I can’t” at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com.
WHO we’re looking for:
We are looking for Channel Marketing Manager II to join the Home Entertainment (HE) Integrated Marketing team. You will manage HE Creative Marketing strategies and executions for our TV, Audio, and Memory products with a focus on Retail. The responsibilities of this role involve turning communications insights into brand strategies and executions for the category. These marketing efforts are intended to further business goals by driving conversion. Day-to-day responsibilities include developing marketing assets for product launch, in-store merchandising demo content and signage, promotions and retail.com and with a specific focus on video content and flagship shop in shop experiences.
You will work closely with other key members of HE IM and product management to bring the projects to life.
Role and Responsibilities:
- Communications and Product Launch:
- Develop an overall lineup messaging hierarchy (strategy and copy) for assigned product category(s) in conjunction with key stakeholders.
- Responsible for communications guides, specification sheets and other materials to be shared internally and externally.
- Prepare, execute, and track product launch materials.
- Work with legal, brand and key stakeholders on approvals, as appropriate.
- Briefs:
- Work with the team to develop insight-based and thorough creative briefs for agency partners to initiate projects.
- Project Management:
- Manage internal stakeholders and agency timelines along with deliverables schedules; communicate and align expectations cross functionally.
- Effective leadership and project management on projects.
- Integrate creative insights and feedback that lead to effective campaigns.
- Retail In-Store Shopper Experiences:
- Responsible for the experience of the brand/category(s) in retail stores.
- Co-Develops the in-store shopper experience plan in conjunction with Sr. Manager and executes it.
- Develop POP and graphics materials for retail displays and oversee production/distribution.
- Retail Online Shopper Experiences:
- Responsible for the experience of the brand/category(s) assigned on retailer websites.
- Localize HQ content and or creates new assets for Product Pages as needed.
- Develop and or localize online branded experience content for cross-retailer use.
- Develop online ads and other assets to improve brand discoverability within retailer websites.
- Promotions:
- Develops promotional toolkit in conjunction with cross-functional teams.
- Provides communicational materials and assets for retailers to execute programs.
- Develops and tracks KPIs.
- Budget:
- Responsible for assigned budget, managing the procurement process and ensuring that all vendor payments are secured.
- Ad Hoc Projects:
- Secure insights, develop strategies and execute ad hoc projects as assigned.
- Performance Standards:
- Attainment of goals and KPIs aligned with management.
- Results from field sales surveys on the effectiveness of materials.
- Timely execution of projects.
- Number of rounds of revisions with agencies as determined by project.
Required Experience and Education:
- 8+ years of experience in marketing, 3+ years in digital marketing, advertising, or related field.
- Bachelor’s degree preferred.
Necessary Skills and Attributes:
- Self-motivated individual with the ability to thrive in a team-based or independent environment.
- Detail-oriented with strong organization skills.
- Ability to work in a fast-paced environment.
- Limited supervision and the exercise of discretion.
- Strong cross-functional collaboration skills; proven ability to lead initiatives across teams.
- Superior project management skills, including the ability to prepare written plans and schedules, identify objectives, coordinate and direct project teams and manage budgets.
- High-level of confidence, integrity, and enthusiasm that fits a fast-paced, energetic and proactive organization.
- Work independently and actively in a team environment in order to achieve business objectives, personal and team goals and complete assignments within established time frames and specifications.
- Excellent communication and presentation skills, with high attention to detail.
- Must possess the ability to articulate clearly and effectively over the phone and through email.
- Excellent PowerPoint and Excel skills are critical in this role.
Physical Demands:
The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% – 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.
Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.
WHAT we’ll bring:
During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
- Medical Plans
- Dental Plans
- Vision Plan
- Life & Accidental Death & Dismemberment
- Short-Term Disability
- Long-Term Disability
- Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
- 401(k)
WHAT you should know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.
This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.
WorldLink US
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