Job Title: Social Media Manager
Department: Publishing Strategy Team, Communications
Reports To: Senior Director Social Media & Influencer Relations
FLSA Status: Exempt
Location: El Segundo, CA
Job Summary:
Square Enix is seeking a Social Media Community manager to create and execute community building and social media engagement plans for assigned games in the Square Enix brand portfolio. We are looking for someone who can actively engage, manage, and retain community for our brand channels. They will also act as a community engagement specialist through our brand’s defined voice by executing content themes, actively replying to the community, offering solutions and mediating conversations on various social networking sites.
This role reports to the Sr Manager, Social Media
Responsibilities:
- Engage with the Square Enix online community, moderate and respond to comments and requests in a timely manner across established and emerging platforms
- Craft engaging and informative content and social media tactics that connect fans with our games and foster meaningful engagement. These tactics should directly align with our global marketing and studio social media plans
- Manage a comprehensive social content calendar, assisting with copywriting and editing, and scheduling posts across platforms
- Meaningfully communicate and interact with our fans daily to elevate UGC and impactful commentary.
- Provide support on our video and streaming content with either on-camera or back-end support
- Summarize and report community feedback to relevant internal stakeholders, placing a focus on key community leaders and trendsetters
- Utilize social analytics tools like Talkwalker, Facebook Insights and others to evaluate results and insights that will inform future activities. Be responsible for development beat based reports to key stakeholders
- Partner with internal global Square Enix teams including Marketing, PR, Customer Support, Licensing, and Digitald Channel to execute tactics requiring alignment with our internal partners
- Monitor the evolution of social media in the gaming and entertainment industry to share trends across our team and the marketing and studio organizations.
Knowledge and Experience:
- Bachelor’s (BA) degree preferred in journalism, communications or marketing.
- Minimum of 2-3 years of related experience in Social Media and community management.
- Gaming or entertainment industry experience preferred.
- Experience working with cross-functional teams to build consensus and strategic alignment.
- A passion for gaming.
- In depth understanding of the Facebook, Twitter, Instagram, and TikTok channels and knowledge of best practices for each platform
Competencies, Skills and Attributes:
- Interpersonal relationships and cooperation
- Communication – verbal and written
- Project management
- Problem solving and analytics skills
- Quality – High attention to detail
- Organization and prioritization
- Attendance and punctuality
- Adherence to policies
Square Enix America
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