Senior Art Director

About Us:

Lug is a popular lifestyle brand specializing in fashionable and well-appointed bags and accessories featuring unique silhouettes and thoughtful designs.

Known for its organization, style, brilliant colors, and prints, Lug is proud to have been featured multiple times on Oprah’s O-List and named Official Bag of the Golden Globes and the Screen Actors Guild (SAG) Awards from 2017-2020. In 2015, Lug launched with great success on QVC and is now an established and growing brand in the fashion accessory category.

The Role:

Do you enjoy being part of a team that collaborates to produce incredible results? Do you like the idea of working from home for a top Handbag and Accessory Brand that is well-established and still offers incredible growth potential? If this sounds like you, then Lug may be your perfect fit. We are looking for a Senior Art Director to contribute to the Lug brand. The ideal candidate will have strong creative skills and a portfolio of work which demonstrates their passion for concept development, visual direction, collaboration with team members and stakeholders, and creative opinion & leadership. They will also have experience in working with numerous different communications mediums, across social & digital as well as print forms. Event activation-related creative experience a bonus.

Responsibilities:

The successful candidate will be taking on the duties and responsibilities of the Senior Art Director which will include, but is not limited to, the following:

Campaign Brand Development:

• Creating and defining the visual identity of campaigns in line with brand standards and market trends, with a focus on story driving Lug’s unique product aspects for new and existing audiences..
• Leading the design and conceptual development of product comms, from creative planning in studio session to release.
• Ensuring brand consistency of Lug’s joyful voice, throughout all campaign materials.
• Working with the marketing and sales teams to understand the target audiences and their nuances and adjusting the visual approach accordingly.
• Storytelling in decks, storyboards and moodboards for various collaborations across internal teams, as well as presenting creative work to exec stakeholders for approval or modification.

Studio and Shoot Direction:

• Directing and overseeing the process of photo or video shoots with our Studio partner, ensuring the visual output matches the campaign’s creative vision (remotely and locally in Orlando, IRL, as needed).
• Collaborating with Studio team’s photographers, stylists, set designers, and other creative professionals to execute the vision.
• Guiding Studio in partnership for creative decisions regarding lighting, angles, props, and models to capture the intended mood of the campaign.

Visual Storytelling

• Translating campaign messages, concepts, and strategies into visual narratives.
• Overseeing the storyboarding process and ensuring the visual flow tells a cohesive and compelling story.
• Adjusting the visual narrative based on feedback from stakeholders or test audiences.

Design Team Leadership:

• Leading, mentoring, and developing a team of graphic designers and other creative professionals.
• Overseeing the creative process and giving guidance to the team, alongside Senior Designer..
• Providing constructive feedback on team members’ design work.
• Managing workflow and assigning tasks to team members based on their strengths and capacities.
• Encouraging a creative, collaborative, and inclusive environment within the team

Qualifications:

• Proven work experience as an Art Director
• 3+ years in a similar role
• Proficient in Adobe Creative Suite, Keynote and other visual tools
• Team player with excellent communication, conceptual thinking, typography skills, and design or writing skills
• Strong portfolio of work, primarily in the fashion and retail industry

Must-have Qualifications:

• Authorized to work in the US

Company Benefits and Perks:

• Access to a comprehensive benefits package with a focus on your total wellbeing
• Access to an EAP (Employee Assistance Program) for you and your immediate family
• Paid time off and additional holidays “Lug Days”
• Free Fit Bit or $250 toward an Apple Watch and Monthly Health Challenge
• Generous Discount on company products and Annual Lug Bucks to spend on Lug products
• Remote position to work in the comfort of your own home, occasional travel may be required
• Fun and collaborative culture
• We are committed to preventing and removing barriers to employment for people with disabilities and invite you to contact us if you have questions regarding accessibility or accommodation.

Lug strives to be an equitable and inclusive service to our community. As such, we strive to make our recruitment, assessment, and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. If you require any accommodations at any point during the application and hiring process, please let us know!

Lug