SUMMARY
The position of Marketing Manager, DAVCO, will be responsible for all marketing activity for DAVCO and company. Working closely with the DAVCO leadership team, the position will set the marketing direction of the brand including managing the website & social media, planning tradeshows & exhibitions planning & execution, create/update sales brochures, marketing material and lead brand development and implementation.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Lead development of annual marketing plan for DAVCO, including annual marketing strategy and tactical planning.
- Develop brand message and standard for graphic for DAVCO that positions brand for future growth and translate into all internal and external communications touchpoints including the website, PR, social media, external speaking opportunities, white papers and infographics, videos and more.
- Secure key earned media placement opportunities for the DAVCO brand, which may include executive interviews, product news, customer endorsements and general business updates that collectively generate favorable coverage and demonstrate momentum of business/brand.
- Manage LinkedIn and other social media activities for DAVCO, which includes content development, customer/partner cross-promotion, ongoing audience engagement, and managing to and reporting progress to goals/targeted KPIs.
- Manage overall performance of the DAVCO website, connecting content enhancements and improvements with site objectives and targeted performance metrics, including unique visits, bounce rate, high value engagement, marketing-qualified lead generation, and sales conversion.
- Create and manage foundation for successful communications, including company fact books, executive bios, video content, position papers and infographics, and other digital content.
- Organize trade shows and customer events, first by determining business objectives and how they translate into brand and product messages, news opportunities, product displays, customer events, sales materials and more.
- Develop library of professional materials designed to educate and support the sales team on the DAVCO brand and its products, including product photos, brochures, spec cards, PowerPoint presentations and the DAVCO online customer training program.
- Collaborate with counterparts at other Clarience companies’ marketing teams to share best practices & take advantage of synergies and represent DAVCO at weekly CMO marketing leadership team meetings.
- Maintain a safe and clean working environment by complying with procedures, rules, and regulations.
- Maintain an active cross-functional approach to projects and problem solving.
QUALIFICATIONS: To perform this job successfully, and individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
- Bachelor’s degree in marketing, communications or related field and a minimum of three years’ experience working in a professional setting.
- Working knowledge/experience with Adobe creative suite or equivalent, customer relationship management/ marketing automation platform, content management systems
- Strong writing proficiency, especially for business communications, website/brochure copy, etc.
- Strong project planning and attention to detail
LANGUAGE SKILLS – English
MATHEMATICAL SKILLS – Basic Math
PHYSICAL DEMANDS While performing the duties of this job, the employee is regularly required to sit for extended periods of time using a computer. Employee must possess the ability to walk, use hands, talk, listen, hear and the ability to take detailed notes. Specific vision requirements include close vision, distance vision, color vision, depth perception, peripheral vision, and ability to adjust focus. The employee may occasionally be required to bend, reach, kneel or crouch. The employee may occasionally lift up to 35 pounds. Offsite travel for marketing and media work will be required from time to time.
WORK ENVIRONMENT Non-smoking, clean manufacturing facility. The noise level in the work environment is usually quiet.
DAVCO s is an equal opportunity employer committed to a culturally diverse workforce.
DAVCO Technology, LLC
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