Alleviate is an early-stage startup designing self-treatment systems that combine digital and physical products so people have an at-home alternative to traditional physical therapy. We’re a Boston-based early stage startup looking for an experienced performance marketer to join as team member five!
You’ll manage business-critical paid media / performance marketing functions to accelerate our DTC business and help more people relieve their foot pain. You’ll be responsible for growing revenue 2X – 3X while ensuring profitability and long-term value creation for the brand. The ideal candidate defaults to using data to prioritize activities with greatest potential return, expertly manages external partners with ease, and is ready to leave a lasting impact on our business.
Responsibilities include:
- Lead the strategy and execution across all acquisition marketing channels including search (paid/organic), social (paid), display, direct and affiliates.
- Optimize top-line performance with a tight handle on performance of individual acquisition channels. Example skills include ability to manage budget, ideate on testing plans, develop new creative, and analyze campaign performance.
- Manage the day-to-day contact with external agencies to direct on strategic priorities, hit agreed-upon revenue and ROAS / CAC targets, and deliver on time at high quality.
- Source and manage creative agency partners and other contractors to create marketing campaigns, ideally spanning paid media, .com, email / lifestyle, and organic.
- Lead the buildout of net-new “tried-and-true” marketing activities such as: SEO / content marketing, organic social, email / sms, conversion optimization, and customer lifecycle management.
- Move quickly and decisively – using data to prioritize activities with greatest potential return.
Alleviate Inc
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