Associate Director of Market Research
Entertainment and Attractions
$140,000 – $150,000
Virginia – Hybrid
A leading US Market Research Agency is looking to add talent to its analytics division and in doing so is actively hiring an Associate Director of Market Research to join its team in a hybrid capacity. This individual will successfully drive strategy, provide market insights and work in a hands-on capacity to enhance the organization’s marketing efforts.
THE ROLE:
As an Associate Director of Market Research, you will be responsible for driving marketing strategy for the benefit of clients, providing insights surrounding the locality, competitors, and consumer demands, and conducting strategic research projects/questionnaires.
Furthermore, this is a highly visible role reporting directly to both the marketing director and the head of consumer insights. Within this role, you will be working predominantly utilizing technical tools such as SQL, Qualtrics, SurveyMonkey, Q Analysis, and a Visualization tool of Choice.
You will also be responsible for leading an agile team of junior market researchers.
SKILLS & EXPERIENCE
- Bachelor’s degree in a relevant field is required, Masters is strongly preferred but not required.
- Extensive technical proficiency utilizing SQL, Python or R in a professional capacity.
- Ample experience working in a marketing-focused background with a focus in the provision of insights and recommendations.
- Entrepreneurial spirit and capabilities to work in an Individual Contributor capacity.
- Strong communication abilities with a core focus on the ability to translate technical information to non-technical stakeholders.
- Prior experience creating and presenting dashboards through the use of a best-of-breed visualization tool such as PowerBi, Tableau, Looker etc.
BENEFITS: Associate Director of Market Research
As an Associate Director of Market Research, you will have the ability to earn up to $150,000 base salary and gold standard benefits.
HOW TO APPLY
Please register your interest by sending your Resume to Oisin Ennis via the Apply link on this page
KEYWORDS
Consumer insights Manager, Consumer, Insights, Marketing, Market Research, Excel, SurveyMonkey, Visualization, Dashboard, Entertainment, Analytics, Attractions
Harnham
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