Director, Retail Marketing Strategy & Planning

About the Role

As the Director of Entertainment, Toys and Seasonal your focus will be to develop and lead business and marketing strategies and activations that inspire customers to purchase. You’ll lead ETS marketing with an emphasis on driving results in eCommerce key channels such as SEM, Affiliates, Display, Paid Social and CRM. You’ll collaborate closely with Performance Media, Site Operations, Merchandising and Finance. You’ll also be part of the team developing the marketing strategies and plans for the largest season of the year – Holiday and Black Friday – and additional seasonal moments like Easter and Halloween.

This role is based in Bentonville, AK.

About Walmart Marketing

Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.

You’ll make an impact by:

· Partnering with the business to develop business plans and customer propositions that lead the marketplace

· Leading always on marketing for ETS that drives successful results by partnering with stakeholders to strategize, create plans, measure results and report results in large cross-functional forums

· Generating compelling, customer led insight development, learning agenda and briefs

· Collaborating on the overarching holiday strategy and brief and gaining alignment across the organization

· Leading the development of media plans and high impact creative that engage customers and deliver increased marketing driven sales year-over-year

· Developing, coaching and mentoring a high performing team comprised of members of the larger marketing organization and peers

You’ll sweep us off our feet if…

· You are customer obsessed and successful creating strategies that meet customer needs and wants

· You are a storyteller that leverages data, customer, and competitive insights as well as industry trends to build out end-to-end strategies

· You are skilled at setting a vision and strategy that inspires cross functional partners, agencies, and teams

• You have the aptitude for building strong partnerships, presenting to and influencing across all levels
• You have a track record of delivering eCommerce marketing results

· You can work through ambiguity in a fast-paced environment and lead multiple complex projects at once

Preferred Qualifications:

· 10+ years of work experience in Marketing Strategy or a related area

· BA/BS degree in Marketing or related field and/or equivalent experience

· Strong leader of people, communicator, organizational/time management skills and is a self-starter

· Proven track record of creating business strategies with cross-company partners to drive results

· Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights

· Gravitas to advocate, influence, and gain buy in both internally and externally

· Experience with a digital retailer a plus

How you’ll thrive at Walmart:

• Performance-based incentive awards
• 401k with company match
• Discounted employee stock purchase plan
• Paid parental leave,
• New surrogacy & adoption benefits
• Unlimited Flex Time Off
• Working alongside a diverse group of collaborative and innovative team members
• Opportunity for growth and development across several areas of the Fortune 1 organization
• And much more

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities

Walmart