Senior Marketing Manager

Who we are

Griffin Gaming Partners is a leading venture capital firm singularly focused on investing in the global gaming market. We are founder-friendly, care deeply for our industry and bring decades of investment, advisory and operational experience. Griffin is one of the world’s largest venture funds focused exclusively on gaming, with over $1 billion under management.

The opportunity

Energetic and intuitive Sr. Marketing Manager with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. You will develop and execute Griffin Gaming Partner’s brand marketing strategy, brand identity, and global campaigns.

The goal of this role is to drive brand awareness, build community and provide networking opportunities for Griffin and its stakeholders. The stakeholders for this role are the Griffin team, especially our Managing Directors, our portfolio companies, and our investors.

Responsibilities

• Lead branding efforts and execution- including website, toolkit, messaging, visuals, and marketing collateral
• Lead and execute content strategy and create engaging visual assets for Griffin Gaming Partners’ social media platforms
• Manage website content and use analytics to drive continuous improvement
• Plan and organize virtual and in person events
• Support public relations and media initiatives across digital and in- person medial interactions
• Manage day-to day publishing and engagements on different social channels (Twitter, LinkedIn, Discord, Email), ensure consistency and adjust best practices as needed to maintain growth
• Ensure the best marketing practices are compliant with Griffin’s regulatory compliance obligations
• Ability to work in a fast-paced environment with multiple simultaneous projects
• You will work with other team members to implement strategic communications initiatives, including marketing efforts and development/execution of communications/marketing plans.
• Build purposeful brand awareness by creating strategies for: industry associations, external communications/PR and advertising
• Monthly KPI reviews
• Develop and write key sections for marketing strategy, market overview, team bios, website content, and company information
• Experienced with project management and execution of marketing collateral and bring a knowledge of marketing campaigns and innovative solutions to your clients
• Collect competitive marketing information (styles, platforms, technologies competitors use) from various sources (pitches, websites, social media, ideas, etc.) and continually look for, suggest, and implement new and creative marketing approaches.

Requirements:

• Bachelor’s degree or equivalent in business, marketing, communications or related field
• 5+ years’ professional experience in marketing, preferably at a venture capital, financial services, OR start-up game/technology company.
• Hands-on self-starter who can lead and execute multiple initiatives independently and as part of a team
• Proven experience in developing and executing content programs and campaigns
• Strong knowledge of social media platforms; proven success in managing a blog and social media day to day activities
• Experience with digital marketing systems (e.g. WordPress, Google Analytics, etc.)
• Strong understanding of content and PR, and the role it can play in an integrated marketing environment
• Demonstrated ability to generate and manage different types of content — blog posts, email workflows, web pages, etc.
• Excellent writer and editor who can develop and produce high-quality written content across a variety of formats (print, web media, presentations) with attention to detail
• Ability to manage virtual and physical events
• Experience working with business partners to execute co-marketing initiatives and messaging
• Proactive, motivated and goal driven with a get things done attitude.
• Impeccable integrity, high ethical standards, and authenticity
• Exceptional organization and project management skill
• Experience conceptualizing the big picture goal, while also working hands-on to drive execution and solve problems

Griffin Gaming Partners