Stradley Ronon is seeking a Social Media Coordinator to be a key driver for social media efforts and a go-to resource involving digital best practices for the department and the firm. This individual will oversee the firm’s social media platform on a day-to-day basis, and will be responsible for increasing engagement, expanding the audience of the firm’s social media profiles, and helping our lawyers grow their individual presence on social media. The Social Media Coordinator will act as a conduit for lawyers and other professionals to build relationships and mine content for social media.
To be successful in this position, a candidate must have a deep understanding and experience creating mixed-media content and building engaged audiences on LinkedIn and Twitter. They must also demonstrate a strong balance between technical savvy and understanding of content strategy. The primary goal for this position is to raise the firm’s and our lawyers’ profiles in the social media space, grow lawyer engagement across various platforms, and help to optimize the firm’s web presence. The person in this role will also provide support to maintain www.stradley.com.
This is a hybrid role that can reside in any of Stradley’s Philadelphia, Malvern, Cherry Hill, New York, or Washington, DC offices.
Responsibilities
- Oversee the firm’s social media channels, including LinkedIn and Twitter, on a daily basis.
- Identify other social media channels for the firm to activate and engage.
- Create and execute both organic and paid social media campaigns.
- Contribute to the firm’s overall web presence.
- Coach individual attorneys on social media best practices.
- Help to grow lawyer engagement and participation in the social space.
- Cultivate and manage relationships with internal stakeholders/content sources.
- Use analytics to evolve and adjust the firm’s approach to social media, with consideration of firm needs and industry trends.
- Stay current with emerging and evolving trends in the social media landscape, providing regular updates to key stakeholders and department colleagues.
- Collaborate with the Communications and Creative Services Teams to drive targeted traffic to stradley.com.
- Support department leadership with various business development and marketing initiatives.
- Edit and create video and graphics files as needed.
Requirements/Experience
- Bachelor’s Degree in Marketing, Communications or related field.
- Minimum three (3) to five (5) years of experience in a marketing or communications role including managing social media, digital content management, and publishing and curating content on an organization’s primary website.
- Advanced understanding of paid and organic social media strategies and tactics.
- Experience creating dynamic social media graphics using Adobe Photoshop, Illustrator, InDesign, Canva or After Effects.
- Knowledge of HTML and web publishing preferred.
- Basic understanding of SEO preferred.
Stradley Ronon Stevens & Young, LLP is an Equal Opportunity Employer.
NO AGENCIES PLEASE
Stradley Ronon
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