Marketing manager’s responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
Responsibilities
- Partner with our Creative team to develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Partner with our Creative team to deploy successful marketing campaigns and own their implementation from ideation to execution
- Partner with VP of Creative and E-comm Manager to develop promotional calendars and campaigns.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- MS Office as well as experience in typical e-comm reporting platforms like Shopify, Klayvio, Attentive, GA and Meta.
- Experience in setting up and optimizing Google Adwords campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field
Benefits
- Competitive compensation packages
- Medical, Dental, Vision, FSA
- Retirement Savings Plan Match
- Annual Salary $80,000 – $100,000
NYC Alliance
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