NYC Alliance

Marketing manager’s responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

Responsibilities

• Partner with our Creative team to develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Partner with our Creative team to deploy successful marketing campaigns and own their implementation from ideation to execution
• Partner with VP of Creative and E-comm Manager to develop promotional calendars and campaigns.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• MS Office as well as experience in typical e-comm reporting platforms like Shopify, Klayvio, Attentive, GA and Meta.
• Experience in setting up and optimizing Google Adwords campaigns
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field

Benefits

• Competitive compensation packages
• Medical, Dental, Vision, FSA
• Retirement Savings Plan Match
• Annual Salary $80,000 – $100,000

NYC Alliance

The Art Director’s primary objective is to help establish and maintain the creative direction for each of the company’s various brands and labels. Must also be able to execute upon all related branded assets required (printed and digital) for each brand – under the overall direction of the VP of Creative and Marketing.

Essential Responsibilities:

• Art Direction and image editing for all e-commerce and campaign images
• Direct and manage retouching direction; manage the Production & Graphic Designer and oversee all post-production and image asset management
• Build seasonal creative calendars to support all touchpoints required for each brand
• Build Brand Standard Guidelines for of the company’s brands and labels to maintain creative identity and uniformity standards
• Art direct the design of all marketing requests required to support each brand including, but not limited to: digital ads, emails, promotions, affiliate ads, branded social assets, etc.
• Help conceptualize new brand identities and style guides; design and develop supporting collateral, packaging, trims, and/or websites for new brands, as required
• Create company and sales presentations, company profiles and websites, and/or branded collateral, as required
• Partner with VP of Creative to conceptualize all seasonal campaign themes and overall aesthetic direction to be executed for the upcoming season
• Partner with HR and Corporate teams to support the creative needs of Employer Branding and NYCA Corporate design needs
• Support all graphic requests from the Content Creation team, as needed

Requirements

• Bachelor’s Degree or higher in Communication or Graphic Design, or related area
• At least 5+ years of industry experience in art direction for fashion brands or retailers
• Agency and in-house experience a plus – but not required
• Proven ability to conceptualize, direct and execute campaigns for brands
• Proficient on Mac OS and Adobe Creative Suite/Creative Cloud and CaptureOne with the ability to work hands-on in applications
• Proficient in the following platforms: Shopify, Amazon Seller Central, Klaviyo, and MS Office applications
• Strong verbal and written communication skills
• Ability to manage expectations, set deadlines and follow up on projects with a strong sense of urgency
• Ability to take direction and feedback to execute updates quickly and seamlessly
• Must be extremely detail-oriented and abilty to multi-task in a fast-paced creative environment
• Must be a team player and be able to interact across departmental divisions
• Maintain a positive, enthusiastic and energetic demeanor to help foster an upbeat working environment

Benefits

• Competitive compensation packages
• Medical, Dental, Vision, FSA
• Retirement Savings Plan Match
• Remote Flexibility
• Compensation – $130,000-$150,000

NYC Alliance