GENERAL SUMMARY:
The Marketing Manager is responsible for developing brand-elevating and customer-relevant marketing strategies that drive profitable business growth for the Emerging Businesses/Growth Brands division and ultimately the Victoria’s Secret business. This position will have a leadership role in managing and growing Victoria’s Secret’s Partner Marketing Program working closely with both Marketing and Merchandising Teams to create and execute custom marketing strategies, campaigns, and promotions for Victoria’s Secret’s third-party brand partners. This role is vital to developing and maintaining Victoria’s Secret’s third-party brand relationships.
PRINCIPLE RESPONSIBILITIES:
- Support the development of holistic marketing strategies for Emerging Businesses including key brands and product launches, seasonal moments, and co-op marketing plans.
- Ideate and implement organic and co-op marketing initiatives to drive traffic, volume, and profit to the VS Market Collection on site as well as building strong brand affinity for the Victoria’s Secret brand.
- Create and manage detailed seasonal marketing calendars inclusive of both organic and co-op plans for paid media, email, app, social, PR, influencers, print (direct mail/package inserts/bounce-backs), in-store support, and promotions.
- Manage communication of and cross-functional execution of project plans and deadlines to achieve marketing objectives on time and within established budgets.
- Analyze marketing data and customer insights to identify key opportunities to build the brand and optimize marketing efforts.
- Provide competitive analysis, actively participate in brainstorming sessions, mine for innovation, and recommend strategies to better compete in the marketplace.
- Create financial forecasts and manage marketing budgets in partnership with finance to ensure targeted goals are met while maximizing performance and ROI.
- Own communication about co-op marketing program with third party brands.
- Actively participate in third-party brand meetings related to co-op marketing including pitching, hindsight reviews and market week.
- Support Director of Marketing in developing new strategies and opportunities for co-op marketing program.
QUALIFICATIONS/CAPABILITIES:
- Bachelor’s degree in Marketing or related field
- 5+ years’ experience in Marketing or related field
- Experience in Marketing in an entrepreneurial setting is a strong plus
- Experience with agency management a strong plus
- Experience with relevant Marketing (Digital, Traditional and Social Media) platforms is a strong plus
- Knowledge of co-op marketing› and retail media networks a strong plus.
- Displays understanding of Marketing funnel and customer journey from awareness, to purchasing, point of view of the customer, pain points, and finding growth opportunities.
- Highly analytical mindset: ability to organize and synthesize data to develop insights and presentations to leadership teams
- Ability to problem solve for tactical issues as well as proven strategic thinking
- Self-starter with strong attention to detail, excellent organization, and project management skills
- Motivated to perform in a fast-paced environment
- Creative thinker who can bring new ideas to the business and keep the brand relevant
- Ability to navigate a matrixed organization and build consensus
- Collaborative partner with a team-oriented approach
- Occasional travel to New York City/Columbus offices, business trips and stores
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, pregnancy, genetic information, marital status or any other protected category recognized by state, federal or local laws. We only hires individuals authorized for employment in the United States.
Victoria’s Secret
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