Lifecycle Marketing Manager

AT A GLANCE

Healthline is seeking a Lifecycle Marketing Manager to lead our journey strategy with a focus on engaging and retaining users within our newsletter suite, including 20+ lists, challenges and series. This role works across all Healthline’s sites (Healthline, Psych Central, Medical News Today, and Greatist) with a focus on building and implementing our newsletter strategy and facilitating a holistic user journey within our product ecosystem.

In this role, you will be responsible for all aspects of Lifecycle Marketing for key audiences, including setting the vision, executing initiatives and establishing engagement tactics to better meet users where they are and to facilitate their journey. You will partner with User Research, Product, Engineering, Audience Development and Product Marketing to unlock customer insights and develop the components needed to realize your vision. As a data enthusiast, you will become an expert in our users, diving deep into the data to get at the core of their needs to earn their engagement and retention. You will bring a creative entrepreneurial spirit, strong analytical skillset and excellent execution to support Healthline’s mission to create a stronger, healthier world.

This is a highly visible role with significant impact on millions of Healthline users each month. You will report to the Lifecycle Marketing Director and will serve as a lead member of the Lifecycle Marketing team.

What You’ll Do

• Lead Newsletter programs end-to-end including coordination, inventory management & execution of programs
• Build user journey based engagement and retention strategies which build lasting relationships with our user base and support their needs
• Develop a deep understanding of the Healthline audience segments and their needs using qualitative and quantitative data
• Devise and test new offerings and features to meet user needs; proactively measure and communicate your results
• Build proactive data driven insights to help influence testing and optimization decisions for new and existing programs
• Plan and execute ongoing testing (new products, templates, content, subject line, etc.) to continuously improve performance and unlock growth levers
• Manage sponsorships to ensure seamless delivery and continued growth across several monetization models
• Work closely with product, design, and editorial to project manage lifecycle marketing experiences that increase subscriber lifetime value (LTV)
• Measure, track, and provide detailed reporting on the impact your initiatives and become a leading voice within lifecycle marketing

What We’re Looking For

• At least 5 years direct experience managing digital marketing campaigns at scale
• At least 3 years of hands-on experience working within a customer engagement platform (e.g. Sailthru or Iterable)
• Excellent analytical skills and comfort working with data and reporting
• Excellent project management skills and cross-functional collaboration
• Experience managing entry level/associate marketers
• Ability to define quarterly roadmap with ambitious milestones (including quantified KPI targets), and to execute on that strategy efficiently
• Experience with Excel (we also use SQL and Tableau)
• Experience with A/B testing, experiment design, marketing analysis
• Strong conversion-oriented copywriting skills

We have a hybrid onsite/remote workforce and welcome candidates outside of the Charlotte area to apply.

Healthline Media