Senior Integrated Marketing Program Manager
We are seeking a Senior Integrated Marketing Manager to lead programs for the Education and Government vertical. The Senior Integrated Marketing Manager will support the Senior Manager, Integrated Marketing Strategy – Education and Government in planning and owning the execution of integrated marketing campaigns, including reputation, demand, engagement and enablement.
This role will combine planning with hands-on program creation, and the ideal candidate will own goals, strategy, and programs, as well as supporting the day-to-day tactical needs of a busy team. You will work closely with solution marketing, content marketing, digital, creative, customer advocacy, field marketing, and paid media teams while optimizing the marketing mix across channels to drive conversion into the pipeline.
Responsibilities:
- Produce integrated marketing campaigns from inception to optimization with a cross-functional marketing team including demand generation, project management, web and online marketing, corporate communications, content marketing, social media, creative services, events, field and partner marketing, sales teams, and third parties.
- This will include:
- Working with cross-functional groups including solution marketing to develop the overarching strategy, including appropriate messaging, content, and stories from which to build campaigns; and then using the content in appropriate channels;
- Crafting tailored programs for the key decision makers and influencers in a buying decision;
- Managing and monitoring program spend to ensure budget decisions are optimized and meet quarterly and yearly targets;
- Working with project managers to develop and monitor project plans and schedules;
- Coordinating the various external/internal teams working on the campaign;
- Working with corporate sales development on effective follow up and sales plays;
- Ensuring programs are set up properly in various marketing tools including Salesforce.com, Marketo, Demandbase, Drift, Integrate, Tableau, Workfront and SalesSPOT (Highspot);
- Monitoring campaign effectiveness, goal attainment, and providing recommendations for optimization;
- Monitoring and communicating progress toward goals, and adjusting where needed to stay on target to meet company goals;
- Presenting key programs and assets to internal constituents including product marketing, sales teams, and third parties.
- The ideal candidate is analytical and results driven and has experience in B2B marketing, enterprise software and SaaS.
Requirements:
- 7-10 years of integrated marketing experience in B2B software industry, planning and driving impactful demand generation programs
- Proven track record to effectively execute integrated marketing programs on both a strategic and tactical level
- Ability to work across groups and get results with external and internal constituents
- Ability to lead project related budgets and track and monitor campaign performance and spend
- Ability to carefully analyze program results and performance trends and make data-driven decisions
- Collaboration and team coordination skills required
- Outstanding written and verbal communications skills
- Enterprise software/B2B marketing experience required
- Bachelor’s degree required
Compensation:
- $36.29/hour – $48.39/hour
Cypress HCM
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