Product marketing manager – B2B exp in payer healthcare
NOTICE- Any pay ranges displayed are estimations. Actual pay is determined by an applicant’s experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.
- 2-5 yrs of industry exp
- must have B2b product marketing exp in the payer healthcare space
- no job hoppers
- Will be supporting the strategic and digital side of the business.
- Strong Campaign strategies experience
- will do sales enablement, content creation, drive leads generation
- Will be working in a fact paced environment and must be able to prioritize
- Develop go to market strategies for the product
Duties and Responsibilities:
Develop product positioning and messaging that differentiates client in the market;
Manage integrated product marketing plan, developing the strategy of the marketing programs that drive demand for client solutions;
Lead the development of content website, sales collateral, lead generation, videos, blog posts,webinars, infographics,and sales tools that support the selling / marketing of client solutions;
Plan the marketing support surrounding the launch of new products and releases and manage the cross-functional implementation of the plan;
Work collaboratively across various groups including Product Management,Development, Design, Marketing, Sales,Client Success and Operations; and
Drive competitive analysis and positioning to influence client solution value proposition.
Maintain compliance with client policies, procedures and mission statement;
Adhere to all confidentiality and HIPAA requirements as outlined within client Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position;
Fulfill those responsibilities and/or duties that may be reasonably provided by client for the purpose of achieving operational and financial success of the Company;
Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function; and
We reserve the right to change this job description from time to time as business needs dictate and will provide notice of such.
Thanks
Renu Goel
857-207-2676
renu.goel@yoh.com
Yoh, A Day & Zimmermann Company
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