Senior Manager, Digital Content

Company Description

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation.

There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!

Job Description

Responsible for developing and executing the content strategy aligned with GNC’s brand vision, business objectives, and most of all, the consumer needs. They will connect the dots to craft a story throughout the various touchpoints across the web and digital channels to educate and engage throughout the consumer journey.

Produce a content strategy that aligns with identified brand audiences across all digital formats- Web & App Content, Editorial, Social Media, Video, Email, etc.

Create and maintain editorial calendar, style guides, and consistent messaging throughout marketing channels.

Look for opportunities to tell stories leveraging our in-house experts, customers, influencers, and engaged audiences and pull through the various channels and platforms.

Conduct content audits as well as gap analyses to identify areas for opportunity that can be translated across all digital formats as necessary.

Work cross functionally with science and nutrition teams, Ecommerce, and marketing channel owners and planning stakeholders to craft the larger strategy and content calendar.

Work with planning and creative teams through workstreams to bring content to life for various channels as well as individual creators, trainers and other experts within the industry.

Work closely with SEO team for keyword analysis and ensure all content is developed and optimized for search across web, YouTube, Pinterest, etc.

Partner with merchant, legal, science, brand and other internal to ensure all regulatory standards and requirements are met.

Ensure content is universally original, authentic, informative, on brand, relevant, and SEO friendly.

Continually test and optimize content experiences throughout channels and audience segments.

Curate and maintain content for optimizations, updates, accuracy and performance.

Qualifications

Bachelor’s Degree in Business, Marketing, Communications, or related field

8+ years related experience

Advanced degree (Master’s) preferred

Deep understanding of marketing digital channels and how consumers consume content across them- specifically social media, blogs, Ecommerce and email

Ability to create content throughout various digital channels and comfortable being featured on camera and within the content a huge plus!

Has existing relationships with individual creators or understands how to create these relationships

Experience in wellness, nutrition industry a plus

Ability to lead a cross functional team and bring everyone together in support of an overall strategy

High degree of proficiency across content management systems & Internet applications

Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management (from conception to completion), & planning skills

Strong verbal and written communication skills (including analysis, interpretation, & reasoning)

Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients

Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.

Ability to work with and influence peers and senior management

Self-motivated with critical attention to detail and deadlines

Additional Information

All your information will be kept confidential according to EEO guidelines.

GNC Holdings LLC is an Equal Opportunity Employer

GNC