Sr. Manager, International Content Marketing

Summary of Position

The Sr. Manager, International Content Marketing builds world class campaigns for our licensed and Original titles. The role will partner with some of the best storytellers across the world and help them bring to life their content at Lionsgate+, across a range of platforms. This is a unique opportunity to join a fast-paced marketing team and bring the joy of premium content to entertainment fans around the world, and create international series campaigns and creative that cut through, stand out and lead the streaming industry.

Responsibilities

• Collaborate with VP of Content Marketing on campaign strategy and creative development
• Oversee creative development for international title campaigns (including toolkits: trailer, cutdowns, key art), optimizing existing workflows and developing new ones
• Oversee content deliverable flow in-house, brief creative teams and provide notes and feedback throughout the creative review process
• Adapt domestic marketing materials, positioning and campaign elements for STARZ Originals for our international needs
• Develop and manage partner relationships; communicate international campaign goals, present creative and deliver assets to multiple partners, such as Apple and Amazon
• Proactively manage international media plans by executing placement and asset creation to ensure on-time deliverables and efficient campaigns
• Consolidate key information into on-brand, visually appealing decks

Qualifications & Skills

• Experienced in digital creative, social media, display and rich media
• Experience developing creative for entertainment a major plus
• Experience managing a team and setting clear and concise objectives and tasks
• Strength in working with fast moving cross-functional teams towards building seamless and integrated marketing campaigns
• Bachelor’s degree in marketing or related field or relevant qualification and experience a plus
• Minimum of 6 years+ work experience. International marketing experience is a plus
• Second language (Spanish, French or German) is a benefit but not mandatory

About the Company

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and LionsgatePlay in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve re presentation on screen, behind the camera and throughout the company.

Business Unit Overview

STARZ

With the Company aligning its studio operations behind the growth of its streaming business, STARZ has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500television episodes, including STARZ original series and provocative documentaries, along with a broad catalogue of first-run movies, STARZ is taking the lead in delivering relatable premium content that makes it the platform of

choice among a wide spectrum of female, African-American and other historically underrepresented audiences. Its focused brand, premium content and freedom from legacy relationships position STARZ at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform. Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to

market, STARZ has quickly scaled its platform to become one of the most widely distributed and fastest-growing

OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The company’s international premium subscription service, LIONSGATE+, offers subscribers access to bold, curated storytelling around the world. LIONGATE+ has a footprint that extends across the globe and continues to expand its network of distribution partners. In addition to its LIONSGATE+ markets, it reaches audiences in the Middle East and North African region through STARZPLAY ARABIA and in South and Southeast Asia with Lionsgate Play. The proprietary and highly-rated STARZ app, a proven hit with U.S. audiences, continues to roll out

internationally.

Our Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, 11 holidays, and Impact Day
• 401(k) company matching
• Reimbursement – Rideshare Program and Tuition (up to graduate degree)

Compensation

$97,125 – $117,495

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Starz