Sr. Brand Manager

JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children’s toy licenses in the world, currently seeks an experienced, energetic, self-starter for the role of Sr. Brand Manager in our Boys Division for our headquarters in Santa Monica, CA. The ideal candidate is responsible for will be responsible for assisting the Director of Marketing in setting the brand strategy, creating and executing the respective marketing plans and overseeing the product development of licensed/non-licensed toys.

Responsibilities include:

• Work with the Director of Marketing to establish overall product strategies and brand plans for approval from both JAKKS management and licensors
• Oversee the implementation of the product strategy – including consumer targeting, product and packaging development, and setting and achieving cost targets.
• Work with cross-functional teams (Costing, Design, Planning, Packaging) to develop a compelling and profitable product line and make sure the team meets the deliverables and cost targets
• Work closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Manage and execute marketing initiatives/strategies as set out in the brand plan for multiple product lines, including all facets of advertising, retail/channel marketing, pricing initiatives, channel distribution strategies, sales support, and promotions
• Take ownership of the business by managing tools such as line lists and P&L’s
• Interface and provide all key information & analysis to licensors/managers on an ongoing basis to keep a positive communication flow between teams
• Provide category and product-specific market research (including competitive analysis and market trend reports) as needed
• Track and analyze sales performance of product lines both in shipments and in POS
• Serve as internal brand champion for product lines and manage, coordinate and attend tradeshows/ internal sales meetings

Skills & Experience required:

• 6+ years of related marketing experience
• Strong analytical and problem solving skills
• Resourceful; able to self start and get things accomplished with minimal oversight
• Strong interpersonal, communication, and presentation skills with experience presenting to all levels of management both within the organization and to external partners
• Work effectively within a team environment
• Ability to work under pressure in a fast-paced environment and prioritize workload
• Highly organized and able to multitask
• Strong computer skills, including Outlook, Word, Excel, PowerPoint, Photoshop etc.
• Have a positive, “can do” attitude
• Proven track record of success in a brand manager marketing role
• Ideally, have experience in the toy industry or working in an industry that markets to retailers, such as Target, Wal-Mart and Amazon

Our Benefits:

• Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
• Savings: 401K matching, pre-tax spending accounts, and employee discount programs
• Compensation: JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $70,000-$100,000.

Company Overview

A leading designer and marketer of children’s toys and consumer products, JAKKS Pacific® is always on the lookout for talented, bright and creative individuals to join our ever-growing team.

Best known for our toy and entertainment products, JAKKS produces impressive and innovative products across multiple categories spanning from action figures, collectibles, and dolls, to high performance activity toys and vehicles, and let’s not forget our deep portfolios of beloved licensed characters. In other words, we work hard to make play more fun, and we believe it has paid off.

Included in Fortune’s 100 Fastest Growing Companies for four years in a row, and Forbes’ 100 Best Small Companies for three years, JAKKS is an aggressive and passionate company, with a commitment to customers and a dedication to growing our business.

Our goal is to continuously cultivate a talented and diverse workforce while providing a safe and productive work environment and an excellent career growth opportunity while working with a dynamic team who loves what they do and for a Company that ultimately makes children smile, play and succeed!

Jakks Pacific, Inc is an Equal Opportunity Employer.

No Recruiters Please.

Jakks Pacific