Company Overview
Empify, Inc. is a market leader in the fintech space, and has always had a stronghold in both building and providing the financial tools and resources that target the 99% of the population Wall Street tends to overlook. Since 2017, Empify has impacted millions of adults and children within the school system, prison system and with its partnerships with Fortune 500 companies with a small team. That is changing now, as their tech arm, The WealthBuilders Community App, a membership-based platform is exponentially growing. The WealthBuilders Community App is the Netflix of Finance. With a global network of 2,500+ people, members have access to a community-like environment, and 24/7 access to wealth building tools, events, discussions and more. With a core focus to scale and impact millions more, this role of the Social Media Manager plays a huge role in it as well.Â
Title: Full-time Social Media Manager. Hybrid Role in Atlanta, GA
Responsibilities & Work Environment
Social marketing and advertising are an integral part of our online marketing strategy, at its heart, social media is about people, conversations and developing leads (and sales) from those relationships. The Social Media Manager role covers a number of key areas in our business, the most critical responsibilities are below:
- Graphic and creative design: Administrate, ideate, and post relevant, original, high-quality content for all social media channels that increase each platform’s engagement and followers
- Develop strategic plans and organize social media content: Create a regular posting schedule and organize all content according to what is needed for all Empify projects, campaigns, promotions, events and products.Â
- Audience goal setting and analytical insight: Define KPIS and keep track of audience growth and engagement data across, on a weekly basis, across all platforms. Â
- Maintenance of branding, brand awareness and online reputation:
- Content management across all platforms: Manage, engage with audience, and oversee all social media marketing from start to finish on Instagram, Facebook, TikTok, YouTube, and LinkedIn
- Extract Marketable Content: consistently review all Empify internal content, within the WealthBuilders Community. This includes company events, resources, financial education, and videos in order to create new marketable content and ideas on social media
Empify Operating Expectations
We have high performance benchmarks for our team members and the level that everyone at Empify is expected to operate at is defined below. These ten points are the guidelines to clearly communicate the expectations of how we as company internally operate to achieve alignment and excellence:
- High level of attention to detail
- Always have a view or a thoughtful potential answer before asking a question
- Do not repeat the same mistakes
- All idea’s must be delivered or conveyed along with an execution strategy
- Be proactive at all times, do not wait to be asked for something
- Communicate missed or delayed deadlines 24-48 hours in advance
- Silence is not golden, everyone must over communicate daily
- Double confirm all deadline and project details in writing over Empify email
- Under promise and over deliver, hedge time management with all external deliverables
- Nothing should be considered complete until it is thoroughly tested, reviewed and assessed by the person responsible for the deliverableÂ
Desired Skills & Work History
- Experience as a social media manager or a similar role with at 4 years of experience
- Diverse team-work experience in a professional setting
- Experience in multi-tasking and project management
- Experience in developing content and files within multiple formatsÂ
- Proficient in both Microsoft and Google tools (Word, Docs, Excel, Sheets etc)
- Proficient in Canva, Photoshop, Adobe, and other design platforms
- Know how to use Instagram, TikTok, Twitter, LinkedIn Youtube, and Facebook
- Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok
- Experience and proven track record of growing social media audiences
- A passion for creating impactful social media and video contentÂ
- Understand how to read and analyze social media analyticsÂ
- Excellent verbal and written communication skills
Education Background
- College degree or formal training post high school
- Master’s degree in marketing, digital marketing, internet marketing or related field
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