Senior Product Manager – Capcut ad creative tools

• About Bytedance

Founded in 2012, ByteDance’s mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

• About Capcut

CapCut is an all-in-one video editing app that empowers creators to express themselves and transform videos into creative masterpieces. In addition to its basic features, such as video editing, text, stickers, filters, colors and music, CapCut offers free advanced features, including keyframe animation, smooth slow-motion effects, chroma key, Picture-in-Picture (PIP), and stabilization to help you capture and snip moments.

• Why Join Us

At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire – for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.

• Our Team

With the mission of making content creation easier and more engaging, CapCut was first launched on mobile platforms in April 2020. By offering comprehensive editing functions, it has a variety of transitions, effects, video templates, and an impressive music library. In less than a year, the application was released in Brazil, the United States, Indonesia, Japan, South Korea and other countries. By the end of 2020, CapCut received Google Play Store Awards for the Best For Fun category in Brazil, Indonesia and Germany. To better serve its users’ diverse needs, the online and PC versions of the application were launched in 2022. As of today, CapCut’s global monthly active users have exceeded 100 million, and it has remained at the top of the download list in several app stores around the globe.

• Responsibility

1. Responsible for product strategy, roadmap, execution plans of CapCut ad creative tools. Products include: Ad video creation and editing, business platforms, data analysis tools etc.
2. Strong documentation, presentation, and communication skills; Collaborate with creative experts, designers, data scientists, and user researchers to analyze and identify opportunities.
3. Solicit ideas and feedback, gather requirements, write product specs and workflows, and coordinate cross-functionally.
4. Develop and thoroughly present go-forward recommendations; Ability to execute defined tasks both tactically and strategically; familiarity with SQL is a plus.
5. Simplify features and tools to ensure products are easy-to-use from the customer’s perspective. Responsible for customer experience and efficiency.

• Job Requirements

1. Experienced in video creation tools or equivalent areas, sensitive to short video content development with understanding of commercial products or user needs.
2. Passionate on video creation and editing, familiar with general video editing tools and software, familiar with the video production processes.
3. Sensitive to user experience and interaction, understands user needs and is able to refine into product interaction solutions through in-depth data analysis.
4. Able to use data to drive, locate problems and iterate products. Strong ownership and execution capabilities.
5. Strong in XFN coordination and communication.
6. BA/BS degree and 3+ years of or above experience in advertising platform product design / commercial platform product design / interface design.
7. Speaking Mandarin is a plus in order to work better with the Chinese team.
8. Having an ads background and rich knowledge of monetization products is a plus.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ByteDance is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected]

ByteDance