At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of more than 125 iconic brands that consumers know and love, we are one of the largest food and beverage companies in the US. We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories.
We are looking for an Associate Brand Manager to help lead our marketing efforts on the iconic Dr Pepper brand with the opportunity to work on initiatives and programs that are loved by millions of consumers. Dr Pepper has outperformed the carbonated soft drink category over the last decade, growing more than 9% in category dollar share since 2003, fueled by strong growth on our existing products and new innovations such as Dr Pepper & Cream Soda and Dr Pepper Zero Sugar. Your strategic thought leadership, ability to work with diverse teams, execution of industry-leading marketing plans, and evaluation of future growth opportunities will continue to drive momentum on one of the top 20 global food and beverage brands
What You’ll Do:
On the Dr Pepper brand, our Associate Brand Managers are future general managers and marketing leaders, serving as individual contributors who are responsible for balancing present performance with a future growth mindset. The person in this role will have a challenger mindset, a bias for action, and a passion for bringing new ideas to life. In this role, you will:
- Learn to place the consumer at the heart of strategy and leverage insights, data, and sound business judgement to build tactical plans that support growth priorities
- Build upon your passion for data and analytics to provide timely business diagnostics, measure progress against growth goals, and provide actionable recommendations and optimizations
- Lead initiatives and marketing programs you help design by partnering with A-list agencies and top notch cross functional talent
- Partner with communications and insights teams to inform, build, execute and measure world class integrated marketing communications
- Be the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise
- Actively manage significant investment budgets with a voice in how resources are allocated to achieve growth objectives
What You’ll Need to Succeed:
We are looking for future leaders. Those who have the drive and desire to make a big impact, who are motivated by results, who have a curiosity to learn our business, and who have a passion for marketing.
- Bachelor’s Degree required; MBA is preferred
- At least one year of brand management experience strongly preferred. In absence, candidates with progressive experience in a syndicated data provider (Nielsen, IRI, Numerator), media analytics role, and/or business consultative role may also be considered. CPG experience a plus.
- Self-motivated with a proven ability to operate in a fast-paced environment, reacting with sound judgement and often without specific direction
- Strong business aptitude where you exhibit data influenced decision making and measurement
- Ability to thrive under pressure and deliver in a dynamic and constantly evolving environment
- Exceptional presentation and influencing skills, and an ability to effectively manage internal and external stakeholders to achieve buy-in and meet deadlines
- This role is based at the KDP headquarters in Frisco, Texas. Relocation to Greater Dallas, TX area is required with 10%-15% travel.
Our Commitments to You
At Keurig Dr Pepper, our strength is our people. We offer several great benefits with this position, including:
- Competitive pay and benefits
- A comprehensive on-boarding boot camp program to help you get up to speed and quickly build confidence and independence
- Opportunities for continuous learning through our Marketing Capabilities curriculum, and formal and informal mentorship opportunities to help you navigate your career
- A high-performance team culture where individual contributors are empowered to make decisions and challenge assumptions
- Continuous development as you learn from pacesetters in media, creative, and entertainment
- A brand new, state-of-the-art company headquarters located in at The Star in Frisco, home of the Dallas Cowboys World Headquarters and overlooking the Cowboys’ practice facility
- We offer a hybrid flexible working model
Company Overview
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Frisco, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
Keurig Dr Pepper Inc.
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