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ABOUT KEURIG DR. PEPPER & KEURIG.COM
Join us at the #1 coffee site in the Food category! We have ambitious plans to transform our direct-to-consumer experiences, form long-lasting relationships with our consumers, and differentiate and build our subscription business—all of which are critical to driving growth for the Keurig® brand.
Keurig.com is looking for an innovative strategist to grow our new loyalty program “Keurig® Perks” into the #1 loyalty program for Keurig enthusiasts.
SUMMARY
As a Customer Lifetime Value (CLV) Manager, your main responsibility will be to analyze consumer data, behaviors, and purchasing patterns to determine the long-term value of the Keurig.com consumer base. You will lead efforts to maximize consumer retention, loyalty, and profitability by developing strategies that focus on increasing CLV & grow the Keurig Perks loyalty program. Through data-driven insights, you will lead and collaborate with cross-functional departments to ensure the successful execution of loyalty initiatives and strategies.
This role will report into the Director of Merchandising for Keurig.com
RESPONSIBILITIES
- Consumer Data Analysis: Utilize consumer data from various sources, such as sales records, consumer interactions, and marketing campaigns, to assess consumer behavior and purchasing habits.
- Consumer Segmentation & Lifecycle: Segment consumers based on their CLV, identifying high-value, medium-value, and low-value segments. Tailor strategies for each segment to maximize their lifetime value.
- CLV Modeling: Develop and implement consumer lifetime value models to predict future consumer behaviors, allowing for better decision-making on and marketing & subscription strategies.
- Retention and Loyalty Strategies: Collaborate with marketing and customer service teams to create retention and loyalty initiatives that focus on increasing consumer satisfaction and encouraging repeat purchases.
- Develop Loyalty Programs: Design, implement, and oversee Keurig Perk’s loyalty programs that align with the company’s goals and objectives. Inclusive of points-based systems, exclusive rewards, tiered memberships, and personalized offers.
- Personalization and Upselling: Collaborate with CRM team to infuse CLV insights into personalized marketing messages, promotions, and product recommendations, aiming to upsell and cross-sell to existing consumers.
- Churn Analysis and Prevention: Identify potential subscription churn indicators and work proactively to reduce consumer attrition through targeted retention efforts.
- Consumer Feedback Analysis: Analyze consumer feedback, surveys, and reviews to gain insights into consumer satisfaction and areas for improvement.
- Collaborative Approach: Partner with data analysts, marketing teams, and product managers to implement CLV strategies and measure their effectiveness.
- Reporting and Performance Tracking: Prepare regular reports on CLV metrics, campaign performance, and consumer behavior trends. Present findings to management and stakeholders, offering recommendations for improvement.
- Industry Research: Stay informed about industry trends, best practices, and emerging technologies related to consumer lifetime value management.
- Team Leadership: Lead and motivate the cross-functional loyalty team, setting clear objectives and providing guidance to achieve program goals. Foster a collaborative and innovative work environment.
- Compliance and Legal Considerations: Ensure that loyalty programs comply with relevant regulations and industry standards, addressing any legal or ethical concerns.
Qualifications:
- Bachelor’s degree in Marketing, Economics, Accounting, Finance, Business Analytics, Statistics, or a related field. Advanced degrees or certifications in relevant disciplines are a plus.
- 5 years of experience in Finance, Strategy, Marketing, OR 2 years if in a leading consulting firm
- 2 years of experience applying “technical” skills in corporate strategy and business development, specifically with regards to financial modelling and analysis, strategic problem solving, and business plan development
- Proven experience in consumer analytics, consumer relationship management, or marketing analysis.
- Strong proficiency in data analysis and statistical methods. Proficiency in tools like Excel, SQL, and data visualization software.
- Familiarity with consumer segmentation techniques and consumer lifetime value modeling.
- Excellent communication and presentation skills to convey complex data insights to non-technical stakeholders.
- Strategic thinking and problem-solving abilities to develop effective CLV strategies.
- Ability to work collaboratively in a team environment and lead cross-functional initiatives.
- Knowledge of consumer behavior, consumer trends, and consumer experience best practices.
- Ability to influence executive leaders through data, communicate in an effective and compelling manner
- Highly detail oriented and organized, roll up the sleeves attitude and maturity a must
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
Keurig Dr Pepper Inc.
Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr Pepper (KDP) and its 125 leading beverage brands, including Dr Pepper, Snapple, Keurig, Green Mountain Coffee Roasters, 7UP, Bai, A&W, Core, Canada Dry, Mott’s, and Schweppes. Our mission is to help grow KDP’s iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.
We are seeking an ACD/Art Director with a head for big, culture-driving ideas and the hands to bring them to life through exceptional craft as Liquid Sunshine enters an exciting new phase of growth in capabilities, brand assignments, and creative excellence. You’ll expand your skills and raise your creative game as you collaborate with a diverse team of award-winning writers, art directors, designers, and producers to concept and produce work across virtually every channel.
WHAT YOU’LL DO:
•Create culture-driving, business-building big brand work in every medium, from mass broadcast film and web video, to targeted social and influencer campaigns, to attention-getting activation and sponsorship programs
•Apply your tasty, smart, and conceptual visual skills to a variety of other brand and corporate needs, including video and photo shoots of our products, people, and places; and content to support our Diversity & Inclusion, Health & Wellness, and Sustainability efforts
•Concept and produce content at the forefront of new media and technology, including e-Com, mobile gaming, DCO, DTC and everything else that’s new and next
•See your ideas through from concept to execution, working with producers, project managers and other internal and external partners to execute with brilliance
•Collaborate with the Brand Design group to bring to life ideas in print, OOH, digital, retail, and social as needed
•Proactively identify opportunities to tap into or incorporate the latest trends in pop culture, creativity, executional approaches & techniques, and broader inspirations, innovations and interruptions
•Champion and contribute to a culture of diversity, inclusion, personal growth, winning, and fun
WHAT YOU’LL BRING TO THE TABLE:
•A minimum of 8 years of experience as an Art Director (Sr, ACD or CD) or Designer at an agency, brand, publisher, or social media platform
•A killer portfolio of smart, entertaining, culture-driving work that demonstrates a talent for coming up with simple, original ideas and innovative approaches across channels, especially in digital and social
•A strong ability to concept multiple ideas quickly
•The visual skills and attention to detail to execute superbly in a variety of mediums
•The flexibility to work as part of a team one day, independently the next. You adapt to new ideas, processes and business problems with ease and enthusiasm
•Determination, ingenuity, and a great attitude in the face of obstacles, deadlines, and ambiguity
•The optimism to think bigger, the curiosity to dig deeper, and the passion to do better
•Proficiency with the appropriate Mac-based tools of your trade (InDesign, Photoshop, Illustrator, Premiere, After Effects, Sketch, Keynote, et al)
•Strong comping skills required
•Editing and gif/animation/motion skills are a big plus
•A love for, and experience in, the beverages category
•In-house experience a bonus
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
Keurig Dr Pepper Inc.
Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr Pepper (KDP) and its 125 leading beverage brands, including Dr Pepper, Snapple, Keurig, Green Mountain Coffee Roasters, 7UP, Bai, A&W, Core, Canada Dry, Mott’s, and Schweppes. Our mission is to help grow KDP’s iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.
We are seeking an ACD/Art Director with a head for big, culture-driving ideas and the hands to bring them to life through exceptional craft as Liquid Sunshine enters an exciting new phase of growth in capabilities, brand assignments, and creative excellence. You’ll expand your skills and raise your creative game as you collaborate with a diverse team of award-winning writers, art directors, designers, and producers to concept and produce work across virtually every channel.
WHAT YOU’LL DO:
•Create culture-driving, business-building big brand work in every medium, from mass broadcast film and web video, to targeted social and influencer campaigns, to attention-getting activation and sponsorship programs
•Apply your tasty, smart, and conceptual visual skills to a variety of other brand and corporate needs, including video and photo shoots of our products, people, and places; and content to support our Diversity & Inclusion, Health & Wellness, and Sustainability efforts
•Concept and produce content at the forefront of new media and technology, including e-Com, mobile gaming, DCO, DTC and everything else that’s new and next
•See your ideas through from concept to execution, working with producers, project managers and other internal and external partners to execute with brilliance
•Collaborate with the Brand Design group to bring to life ideas in print, OOH, digital, retail, and social as needed
•Proactively identify opportunities to tap into or incorporate the latest trends in pop culture, creativity, executional approaches & techniques, and broader inspirations, innovations and interruptions
•Champion and contribute to a culture of diversity, inclusion, personal growth, winning, and fun
WHAT YOU’LL BRING TO THE TABLE:
•A minimum of 8 years of experience as an Art Director (Sr, ACD or CD) or Designer at an agency, brand, publisher, or social media platform
•A killer portfolio of smart, entertaining, culture-driving work that demonstrates a talent for coming up with simple, original ideas and innovative approaches across channels, especially in digital and social
•A strong ability to concept multiple ideas quickly
•The visual skills and attention to detail to execute superbly in a variety of mediums
•The flexibility to work as part of a team one day, independently the next. You adapt to new ideas, processes and business problems with ease and enthusiasm
•Determination, ingenuity, and a great attitude in the face of obstacles, deadlines, and ambiguity
•The optimism to think bigger, the curiosity to dig deeper, and the passion to do better
•Proficiency with the appropriate Mac-based tools of your trade (InDesign, Photoshop, Illustrator, Premiere, After Effects, Sketch, Keynote, et al)
•Strong comping skills required
•Editing and gif/animation/motion skills are a big plus
•A love for, and experience in, the beverages category
•In-house experience a bonus
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
Keurig Dr Pepper Inc.